ConversionXL

SEPTEMBER 9, 2021

It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” [via On Twitter , it’s laid back to suit the B2C, creative audience segment. via Smart Insights ].

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

FEBRUARY 2, 2022

He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 22:46] Where can people find out more about your work and get a copy of your book? More About Rob Meyerson: Rob’s Book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Naming 74

Naming Kansas City Kansas Technical Review 74

David Teten

JANUARY 11, 2020

High-potential prospective employees of portfolio companies. I know a number of large financial services firm which use Hearsay Systems to empower their employees to use Linkedin and other social media tools in a compliant way. I don’t have bandwidth to engage in substantial conversations on Twitter. . Hootsuite. Goodreads.

Social Media 60

Social Media Technical Review Media Private Equity 60

Austin Startup

JANUARY 30, 2020

We ran a series of experiments to see if we could move the needle in a more sustainable way with our current core business model - 1) Change the consumer interaction point: we rolled out a consumer facing app to streamline payment and bookings. We learned that we didn’t have the right amenity profile to make it worth their time or money.

Sweat Equity 63

Sweat Equity B2B B2C Business Model 63

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value.

Programming 97

Programming Revenue Analytics Software Review 97

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

MARCH 10, 2020

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. Employees want to change their boss’s mind. Welcome Jonah.

Sales 62

Sales Marketing Framework Pennsylvania 62

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Step 1: Create pre-launch documentation that refines your messaging and builds employee buy-in.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Take Smashing Magazine’s personalized email for its book ‘Click!’:

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

crowdSPRING Blog

SEPTEMBER 5, 2014

Here’s a fun parody from IKEA, poking fun at those ads and promoting the annual IKEA book catalogue. 10 Ways to Motivate Your Employees on the Cheap – crowdspring.co/Y8l0IJ. Ten Things Bosses Never Tell Employees, But Should | by Jeff Haden – crowdspring.co/Yef2Gd. Very well done by IKEA. – crowdspring.co/1pEnAkK.

Social Media 92

Social Media Small Business Design Media 92

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Help Other Employees. Offer employee incentives to various big businesses, or to smaller businesses in your hometown. Write A Book.

Small Business 167

Small Business Marketing PR Social Media 167

Software By Rob

AUGUST 18, 2010

So when I launched Bidsketch — a SaaS based proposal application for designers — offering a free plan was a no-brainer in my book. This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. That’s not 8%.

Software Review 78

Software Review Software Revenue Cofounder 78

Duct Tape Marketing

APRIL 28, 2017

They can be super-fans, happy consumers or employees. IronSource has employees across departments (everything from tech to marketing) share content and promotes the company on social networks like Twitter. 69% of prospect employees who look your company up won’t apply if you have a bad reputation. The result?

Social Network 49

Social Network Distribution Curation B2B 49

online.wsj.com

SEPTEMBER 23, 2012

At its peak, in 2010, Goodmail had roughly 40 employees. Both studies counted only incorporated companies with employees. Consumer Services (B2C). The quality of conversations can deteriorate when real identities are not provided. Comcast Corp., and Verizon Communications Inc. A Yahoo spokeswoman declined to comment.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Pilot is payroll for international employees (differentiated against Gusto or ADP). They called the whole game something else—”conversational marketing.”. “We Blue ocean strategy.

Differentiation 162

Differentiation Software Review United States Demand 162

Austin Startup

MAY 29, 2019

In totality, these posts are at least as long as most business books. I believe the single best report released from Bazaarvoice to describe this network effect with hard data is The Conversation Index, Vol. In investing in B2C, we also look for network effects but usually those are created rather than natural.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

mashable.com

OCTOBER 5, 2012

Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Trending Stories.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Content and platform protection for smart phones, tablets, TVs, set-top boxes, e-book readers and other mobile and home entertainment devices.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103