View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. A) Pre-Product Companies. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

David Teten

SEPTEMBER 23, 2017

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Hilary Mason , Data Scientist in Residence at Accel Partners , has a TED talk on how she replaces herself with a shell script to handle her email deluge.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Honorable mention: The DemandGen Framework. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. A new email is created in HubSpot.

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. Still, there’s hope. Or at all. Perceived effort: Low.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. You want to kind of go through that framework. Like this show?

Framework 76

Framework Audience Audio Elevator Pitch 76

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You may do those in waves or it may happen in parallel, but in general, you need to have that framework of “let's figure out the foundation and then pour more gas on the fire.” This is a framework I use.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. You can mine a number of data sources to get that information: Survey answers ; User testing ; Interview transcripts ; Customer service emails or support transcripts. Step 1: Define the behavioral stages.

Customer 100

Customer Analytics B2C Conversion 100

ConversionXL

JUNE 16, 2022

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. The email finishes with some reassurance. Source ).

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 10, 2020

John Jantsch: So before we get into kind of the framework and what the book is really, kind of breaking the book down in chunks, what would be the scope of the application? So we send more emails, we provide more information. So I don’t know if world renowned is exactly right, but hopefully it’s at least close.

Sales 63

Sales Marketing Framework Pennsylvania 63

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. 4Degrees helps leverage your network for sourcing.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. You can do it for Bing, email, AOL ads, social, even SEO!

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MARCH 14, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. For somebody that's got that kind of full-time experience, plus they're not going to write the email copy. 03:57): How do we get the email?

Hiring 70

Hiring Leadership Email Campaign 70

ConversionXL

APRIL 22, 2015

Introducing: ResearchXL™ framework. B2B and B2C. ResearchXL is a framework that will help you discover what really matters, so you can increase the number of winning tests, and increase the impact per successful experiment. Use the framework as your tool, your guide, your process map. It just makes sense. (If

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile apps are much more focused (or they stink), and people use them for specific purposes.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. You add your email address, that's it. The awesome See-Think-Do framework.]. We will look at many different examples. From bras to dresses. From pants to jewelry. Feel better? You move on. They've read this blog. [I

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

NOVEMBER 3, 2016

Scrivener is one of my go-to tools when I need to plan out an email automation sequence, for example, or a new product launch,” she says. “I The Jobs-To-Be-Done Framework paired with Qualaroo. For search, social, and email marketing, Raven is an affordable, easy-to-use platform that does a lot with a little,” he says.

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications. Awesome, right? #3. Play with it.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. to quantify that.

Social Media 165

Social Media Metrics Conversion Media 165

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. You can sign up for email updates, subscribe via RSS or follow me on Twitter.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. PAS framework: problem, agitation, solution. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before. Using email as the key is easy.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Cracking the Code

OCTOBER 10, 2008

For a more detailed explanation of CMRR and how it’s calculated, you can signup to receive David Cowan’s whitepaper Measuring Growth Businesses with Recurring Revenues at www.bvp.com/saas or send an email to saasvc@bvp.com. Subscribe via email. Yet many B2B companies don’t have a clue. Newer Post. Older Post.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. What emails did they click through? Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. Measuring Open Rates for email is difficult (the tiny pixel ESPs use to track opens are not executed by default for most email programs). 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

JUNE 2, 2020

Or email marketing tools. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Adding words like “robust” to your email marketing software description won’t do much. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important.

Differentiation 162

Differentiation Software Review United States Demand 162

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. The Business Framework. The framework is not a funnel (#funnelsaredeadlonglifefunnels). million Likes.

Social Media 60

Social Media Media B2C B2B 60