Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Blog at WordPress.com. We hadn’t taken the time to learn the basics of packaging ourselves. I´m reading (and enjoying a lot) your book “the 4 steps…&#.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Here’s the text transcript as a blog post (warning – this is 40+ pages long!). Who here knows of my blog, www.Entrepreneurs-Journey.com? I’ve been blogging for four years, and this talk has very little to do with blogging, but that’s how I’ve established my business and built up a profile online. Hi everyone.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Pascal's View

AUGUST 21, 2011

In April 2011, just prior to the Linked In, Pandora, and RenRen IPO’s, Fred Wilson reaffirmed his belief on his blog that we were not in a bubble in this sector: “I n all the posts over the past year or so outlining my thoughts on the financing and valuation environment in the internet sector, I’ve avoided using the word Bubble.

Valuation 50

Valuation Social Media Media IPO 50

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. I am thinking of blogs. So how can you use it? #1:

Metrics 120

Metrics Analytics PPC Campaign 120

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. A digital marketing content path most often comes in the form of a blog, podcast, video, or newsletter.

Marketing 120

Marketing Social Media Channel Startup 120

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Image Source. click rate. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Is your company heavily into Direct Marketing (email, snail mail etc)? So hopefully it was helpful to you.

Analytics 115

Analytics Conversion PPC Metrics 115

alexpoole.info

AUGUST 14, 2012

Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? Pingback: Coffee Bar Junkie: Pingback: New blog design | facepalm II beta. Pingback: Serif or San Serif That is the Question « Burst77's Blog. Pingback: Menulis 101: Font Blog « rioseto's blog. Alex Poole.

Technical Review 85

Technical Review Software Review Design Web 85

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Look at the right nav on this blog, two best selling books in 13 languages! Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < < /A > ].

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Mature your metrics. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48