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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. This blog post is about the above recommendations, and their merit. The Client could still do massive media buys (TV! A push on Facebook was a part of that effort. Newspapers!

Metrics 165
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day. Europe Consumer. (1). Blog Archive.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.

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Twitter Link Roundup #59 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Designing startup metrics to drive successful behavior – [link]. Founders Becomes An Overnight Must-attend, As Europe’s Startup Circuit Accelerates – [link].

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Twitter Link Roundup #139 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Why Social Media Is Not The Key To Self-Publishing – [link]. Why Interactive Agencies Still Don’t Understand the Social Media Agency Model – [link]. – [link].

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., Blog Archive.

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How We Launched a New Saas Brand and Won at SEO

Up and Running

Electronic signatures are legally binding due to the E-SIGN Act in the United States and similar laws in Europe. The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. This is a subjective metric but still important. Domain authority.

SEO 104