Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Viral 249

Viral Marketing Entrepreneur SEM 249

YoungUpstarts

MAY 11, 2016

While the nuts and bolts of their business may still live on their primary website, content like blogs, video, photos, and other social media are almost always hosted somewhere else. What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts.

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Viral 225

Viral Marketing SEM Startup 225

Hearpreneur

MAY 31, 2020

As someone who owns a primarily “Blog style” business model, it can be hard to network with people within the same industry, especially if you are many miles away and competing for similar spaces on the internet. You do not need to blog or be on all social media platforms but make sure you are active on the ones where you are.

Networking 144

Networking Entrepreneur Social Media Channel 144

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong? Should affiliate links to Amazon be acceptable in a blog but not in Twitter or Facebook? I assure you Ad.ly

Advertising 277

Advertising Technical Review Affiliate SEM 277

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 141

Viral Cost Marketing SEM 141

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

The Next Web

OCTOBER 26, 2013

Over the last three years we saw an explosion in non-technical work, everything from data entry to customer service to marketing, SEO, SEM, legal, financial… We’ve reached the point now where if a job can be done in front of a computer, somebody’s doing it on oDesk.”. Have laptop – will freelance.

Russia 151

Russia Ukraine Latvia Lithuania 151

crowdSPRING Blog

JULY 27, 2010

Also consider how people with slower internet connections will view your site. Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Also consider how people with slower internet connections will view your site. Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Don’t forget search engine optimization (SEO) and search engine marketing (SEM).

Small Business 122

Small Business Web Design Marketing 122

www.reincubate.com

FEBRUARY 1, 2010

Email us or call +44 (0) 844 3579899 home about services blog labs Chief Technology Officer job description (for web, start-up or corporate) « Upgraded your iPhone to OS 3 but files are missing? Apache with Django and mod_wsgi » Posted by Aidan, 6 th July 2009. Past contribution to one or more Open Source projects.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Professionals Musings

FEBRUARY 27, 2010

Initiate a business blog. Be sure the blog is on a sub-domain or sub-directory of the main website. Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Marty Zwilling.

Internet 120

Internet HTML SEO SEM 120

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. This post has been removed by a blog administrator. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital. Great blog! Good stuff.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Scour the Internet for data from similar businesses, existing media, and match it with your own customer profiles.

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

SEPTEMBER 2, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Startup Lessons Learned season one : Every post from the blogs first year in print form.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 12, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Take a look and let me know what you think.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Cracking the Code

FEBRUARY 12, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Professionals Musings

APRIL 16, 2011

These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month. Another way to get inbound links is review other site blogs, and leave your comments with your link. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM).

Search 233

Search SEM SEO Engineer 233

Up and Running

JULY 26, 2016

Nailing an article in a major tech blog is a hit or miss, but I’ve successfully managed to get two of our product launches featured in Techcrunch and TheNextWeb. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it). Don’t underestimate small blogs!

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 10, 2008

Labels: Test-driven development 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 7, 2008

May 12, 2009 7:42 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 18, 2008

And since I have a blog, I have a way to ask questions directly to you. Heres what I want to know: First of all, the NPS question : On a scale of 1-10 (where 10 is most likely), how likely is it that you you would recommend this blog to a friend or colleague? Eric, great blog. How annoying!) How did you hear about it?

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 2, 2008

October 17, 2009 10:34 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 14, 2008

As Seth writes this week in Seths Blog: Listening to the loud people , the most aggressive customers arent necessarily the ones you want to hear from. If youre just getting negativity from someone, they are more likely a internet troll - not an earlyvangelist. Thanks Eric, your blog has many golden nuggets!!!

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Note: high CAC ratio means high productiviy (see blog post for definition).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 2, 2008

Labels: continuous deployment 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

Is it too self-referential to post a blog entry about someone elses blog entry about how often to write a blog entry ? His post is ostensibly about how often to release new work (whether youre a blog writer, movie star, software team.) But Seth Godin is a great writer, so I dont see why I cant crib from him whenever.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Startup Lessons Learned season one : Every post from the blogs first year in print form.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 30, 2008

I would love to see some blog posts on any experiences you have had with set-based design. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Great piece! Will be reblogging!

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 1, 2008

Labels: Test-driven development 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 10, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Take a look and let me know what you think.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

BeyondVC

MAY 18, 2007

Looking back, one could easily say that is a no brainer, but if you lived through the bubble you have to remember how the Internet was a dirty word. What is interesting is that 24/7, AQuantive, and Doubleclick make most of their money from the boring stuff like SEM and display ads. The post Internet Ad Frenzy – what’s next?

Internet 60

Internet RSS SEM Advertising 60

Startup Lessons Learned

SEPTEMBER 16, 2008

thanks for the mention:) September 17, 2008 11:56 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Startup Lessons Learned season one : Every post from the blogs first year in print form.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60