Remove Business Model Remove Customer Development Remove Founder Remove Product Development
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). ” Fire, Ready, Aim.

Lean 335
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Profound Beliefs

Steve Blank

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. You can’t be an effective founder or in the C-suite of a startup if you don’t hold any. Here’s how I learned why they were critical to successful customer development. Who are the payers?

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. They are: value proposition, product/service the company offers (along with its benefits to customers).

Lean 120
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.