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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Is eCommerce tracking turned on?

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

PPC 121
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

Information like IP address, the page requested, time stamps, browser ids and more are stored. But information like IP address, browser user agent id, time stamps, page urls and much more are recorded in web logs. Nuance on the cookie issue:] Cookies are fine, IP addresses can't be collected or only partly collected.

Analytics 130
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) to optimize this search. How does it differ on the web versus other channels? use Google Analytics to measure the success of your campaign.

Wiki 312
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6 Ways to Recruit Talent for Startups

mashable.com

Pros: The search bar makes finding info a snap. Searching for team members is easy. Cons: There is no way to search for profiles of job-seekers. Pros: You can search for students whose locations and skill sets match up with your company. Members post messages to the running feed, which is searchable by keyword.

Coder 60
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win. Do they get along?