Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. You’ll want to track your conversion rate and make changes to optimize those numbers. Build Social Media Campaigns. Enhance Email Marketing Campaigns.

Marketing 64

Marketing Social Media Campaign Analytics 64

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. They’re arriving with intent to buy.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

MAY 27, 2022

But when executed right, it pays dividends. Clicks and conversions are typical KPIs for paid media. Where you might have optimized paid ads for conversions in a lead generation strategy , in a demand generation paid media strategy, you’re aiming for the top of the funnel too. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MAY 19, 2014

This is small demonstration of how the power of networking online pays substantial dividends. Content that creates awareness, trust, education, engagement, and conversion. Below are seven examples of guest posts that members of my “network” ran in support of my book launch last week. I’m guessing you do great work.

Restful 64

Restful Dividend Reputation Demand 64

Startup Lessons Learned

MAY 25, 2020

The stories he told me during our conversation, somber as they are, show the truth of that belief. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. Here's my conversation with Carl Liebert. He shared his reflections on why these approaches work. It's member-owned.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

Occam's Razor

DECEMBER 6, 2010

Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. I don't have to teach you the value of using Conversion Rates and Goal Values. Everyone in the company goes to just one report to analyze the performance of the paid search campaigns.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

FEBRUARY 2, 2016

The good news is that if you create truly useful content, you can start to use it in your lead capture and lead conversion efforts even as you begin to impact organic traffic numbers. Your value proposition is getting easier to explain, and your content efforts are starting to pay dividends. Conversion SEO. Expansion SEO.

SEO 28

SEO Dividend Channel Conversion 28

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). But donations is just one measure of success (" macro conversion "). So why not measure those?

Web 96

Web Metrics Analytics eCommerce 96

View from Seed

FEBRUARY 7, 2019

You’re getting $1,000 a month from the Freedom dividend that President Yang and Congress passed’, that person is going to have a choice. The problem that many people have conceptually is that they think that the Freedom Dividend is meant as a work replacement. The poverty line is $12,490 a year./

Conversion 197

Conversion Alaska Dividend El Salvador 197

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone.

Campaign 129

Campaign Audience Advertising Conversion 129

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. It was interesting to me, so we had this whole conversation about the type of people. Are you doing advertising?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Startup Lessons Learned

NOVEMBER 13, 2020

This conversation was recorded before the announcement of Ron's new position in the incoming Biden administration. At the time, he was advising the campaign while also serving as Executive Vice President and General Counsel at Revolution, a DC-based VC firm created to fund startups led by diverse founders all over the country.

Government 60

Government Africa America Washington 60