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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Investment risk management. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. I’m sure every campaign would love to know which voters will be positively persuaded by specific contacts, such as a phone call, door knock, flier, or TV ad.

Analytics 248
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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. One of the most successful stories for a Product Hunt launch is Robinhood , a cost-free and commission-free brokerage app that facilitates investments without additional costs for every closed deal.

Campaign 127
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. Is email an actively managed and QA’d operation in your business? The QA process for managing email campaigns.

Campaign 123
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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 75
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Boosting Your Brand: How to Effectively Use Promotional Products

The Startup Magazine

An effectively managed promotional campaign can significantly boost your brand, foster relationships, and encourage brand loyalty. A study once revealed that people remember a company’s brand name 85% of the time when they receive promotional products from them.

Product 148