ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 3, 2022

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Rewards program, contests, email marketing, campaigns; Revenue. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. Combine quantitative research with qualitative research by: Conducting usability testing Reviewing live chat transcripts Interviewing customers one-on-one Running customer surveys. The result? when a customer from the U.K.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

DECEMBER 19, 2018

Google has been trying to crack the social media and small business ad platform code for a while. In addition to the features like leaving reviews, finding directions, and making suggestions to edit the page, Google has recently added a feature where people can follow a Google My Business page. Focus on Retention.

Marketing 71

Marketing Technical Review Software Review Retention 71

ConversionXL

JULY 16, 2021

Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators. Naturally, somebody will copy Dollar Shave Club in due time. Make sure to update and re-distribute them as needed.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

Metrics 132

Metrics Campaign Channel Advertising 132

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

DECEMBER 7, 2017

Say you have 1000 customers and $1000 to spend on customer retention and loyalty. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns. And you can automate these triggers with your CRM or email software. Whales rock.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” Distribute live videos and copy that build cannabis education and the lifestyle. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. You have to solve for all of them. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. customer retention ). ad spend, agency fees, software, etc.)? What is the average customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

www.vccafe.com

MARCH 11, 2013

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. s the new way to code, and quite easy to learn. You can write back end code in javascript, one language conquers all! Campaign Monitor. Code Igniter. Code Hosting and Version Control. Seed Startups.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Click on over and give us a review on iTunes, please! Today they organize breast cancer awareness campaigns.

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Surprises always work to instill loyalty and retention. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

SEPTEMBER 22, 2015

Noah Kagan wrote a blog post about an email campaign they sent to 30,000 subscribers trying to promote their Monthly1K product. Even though the campaign was highly targeted, only 30 people had purchased the product. If you want to start a loyalty program to improve customer retention, survey frequent buyers. Code the data.

Customer 48

Customer Software Review Conversion .Net 48

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

SEPTEMBER 14, 2017

She is the Vice President of Corporate Marketing for the marketing automation software provider, Marketo. I gotta get an email out … I gotta put a cross[inaudible 00:09:58] campaign out the door. And it’s also available in other places, our partners are distributing it, but the best place to go is marketo.com.

Channel 43

Channel Retention Technical Review Software Review 43

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). I think quick, do something, then review what I’ve learned.

Technical Review 44

Technical Review Startup Cofounder Software Review 44