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Streamline Your Sales Process With These Five Proven Techniques

YoungUpstarts

All of these problems can often be traced back to an ineffective sales approach. Here are five techniques to nail your ad campaign, streamline your sales process, and achieve sustainable sales growth: 1. Refine Your Sales Process. Sit down with your team and take a close objective look on your sales process.

Sales 171
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

Video 129
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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

Psychologist as the CEO of Employees – Everybody wants to work somewhere “that is not political&# but that place only exists in a mythical utopian island. Due to the language and culture issues in Europe we opted for a country structure with an MD in each country and local sales, marketing & customers support staff.

Ireland 319
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Sales KPIs. Sales conversion rate: shows how well your sales team is in converting prospects into new customers.

Founder 71
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Demand 95
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The One-Week Social Selling Action Plan

Duct Tape Marketing

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results.