ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It had oversight from the president, and that community organized the Save Harley campaign. So that was the key thing.

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Learn: identify tripwires and optimize the campaign continuously.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. There are many frameworks, including: PIE Framework. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks. Monetate model.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

OCTOBER 19, 2017

Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each. The center of excellence model is basically a combination of the above two frameworks, utilizing both a centralized team and also distributing optimization employees throughout the different departmental branches. Or under product teams?

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Image source ). Renewal rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. A Framework For Critical Thinking. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. How do I choose well? How to focus?" Go Get Your Own.

Analytics 124

Analytics Metrics SEM Web 124

www.vccafe.com

MARCH 11, 2013

Express : Express is built on NodeJS framework. Campaign Monitor. Web frameworks. Zend Framework (PHP). Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types.

Customer 98

Customer Marketing Channel Acquisition 98

blog.expensify.com

APRIL 24, 2012

net is the only framework in which you can build an app for all the major mobile operating systems (iphone, android, wp7). First of all,NET is a “framework”, not a “language” as you have said in your post. They use the MVC framework, which gets almost entirely out of your way. net implementation.

Java 107

Java PHP Software Review Coder 107

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Reid Hoffman

MARCH 2, 2021

I have discussions, I have reviews with my teams, quarterly, on diversity and inclusion, just like I do on customer acquisition, just like I do on retention. Our chief diversity officer is as metric-driven as you would see. It was the first pitch I’d ever had from a marketing team that was this genius campaign around not using Uber.

Iran 41

Iran Technical Review Non-Compete Lean 41

Startup Lessons Learned

DECEMBER 16, 2008

Our goal is to understand the metrics, mechanics, and levers of engagement. For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. The true ROI of a synthetic notification has to balance ROI, customer fatigue, and the engagement effects of the campaign itself.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. This is important to improving your playbooks and future campaigns. Measurement.

Community 93

Community Marketing Retention Campaign 93

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Setting up and launching a campaign is quick. It also requires a large integration if the site is using a single-page app framework. They’re one of the most popular enterprise tools out there.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42