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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Then, target them with user acquisition campaigns. On-metadata vs. off-metadata factors. App title and subtitle.

Metadata 121
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The Best Programming Languages for Digital Marketers

ConversionXL

In the world of data-driven marketing, more and more tasks require a bit of coding. You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Which programming language should marketers learn? How SQL solves real-world marketing problems. JavaScript. Difficulty : 3/10.

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5 Tips For Developing A Successful Market Intelligence Campaign

YoungUpstarts

A successful market intelligence campaign can be the extra ingredient which pushes your business to new levels of success. To get a better idea of how smart market intelligence can help your business, let’s look at 5 ways you can prepare your business to adopt a successful market intelligence campaign.

Campaign 113
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. And none of this enables marketers to target existing audiences, like cart abandoners. It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion).

Caching 140
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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

In 2012, websites were automatically ranked higher based on inbound links, and some marketers abused this signal to the point where they were able to create all kinds of linking tactics just to build links that connect back to a website. Traffic decline can make any marketer anxious, but it’s a normal part of the cycle.

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30 Tips for Great Digital Marketing

Duct Tape Marketing

30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.).

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.