Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

JULY 10, 2014

While this is useful, it doesn’t give you a complete picture of how you are perceived in the overall market. In the end, they decided not to highlight their 250,000 customers & decided to stick with stock photos of fake customers to keep with the more standard “professional” feel. image source.

Software Review 72

Software Review Lead Generation Design Campaign 72

searchengineland.com

MAY 30, 2012

B2B Search Marketing. In House Search Marketing. Search Marketing Toolbox. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. More At Marketing Land. How To: Search Marketing. How To: Social Media Marketing.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

SEPTEMBER 3, 2019

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. And understanding the value prop at each level will make you a more effective—and perhaps more fulfilled—marketer. The core job of marketing is to discover and articulate that value. Not convinced?

PPC 117

PPC Advertising Database Bankruptcy 117

Up and Running

APRIL 5, 2016

Start building your social media campaign in advance. For one of our restaurant clients, we planned an online social campaign, teasing the opening and showcasing the unique atmosphere and food,” says Erin Pearlman, Communications Coordinator for Appleton Creative, Inc. Get in early. Start building interest as soon as you can.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

The Startup Magazine

DECEMBER 4, 2023

In the competitive world of small business, effective marketing is key to standing out and attracting customers. With limited budgets and resources, small businesses must be strategic in their marketing efforts, utilizing techniques that offer the most bang for their buck.

Small Business 115

Small Business PPC Marketing Social Media 115

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. I wanted to know was which traffic sources I need to prioritise during the real campaign.

Sales 132

Sales Conversion Stock PPC 132

ConversionXL

NOVEMBER 14, 2013

This post is based on my keynote presentation at Mesh Marketing last week. However, only 11% of marketers use data to make business decisions today. Research shows that marketers are spending pennies on their conversion efforts. What about PPC? 2014 is almost here. How to make much more money in the coming year?

PPC 123

PPC Analytics Conversion SEO 123

YoungUpstarts

NOVEMBER 10, 2020

A/B testing Facebook ads is a marketing experiment. Define the Campaign. First off, a campaign should have a single goal. However, some marketers prefer to leave this open-ended and allow the data to reveal which gender and which age group is most receptive to the ads. What is A/B Testing? Biggest A/B Testing Mistakes.

Utah 246

Utah Campaign Audience PPC 246

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Do you have it in stock? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. 7 You’re using cheesy stock photos. Cheesy stock photos hurt your credibility and show the world you’re… ignorant.

PPC 132

PPC Mobile Conversion Stock 132

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. Most startups fail. Facts about your customers don’t come from your friends and families.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

AUGUST 14, 2019

Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MAY 2, 2019

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. Blenders drives traffic to the page with PPC ads and has also integrated the page into support tickets. Image source ).

eCommerce 133

eCommerce Conversion Hosting Sales 133

ConversionXL

JUNE 3, 2014

What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. But there are a lot of similar solutions on the market. 3 Using Arrows and gazing people Pictures of people on landing pages create familiarity, provided you don’t use cheesy stock photos. image source.

Conversion 132

Conversion Design Restful Web 132

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 27, 2020

HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.). Myriad sites use ugly stock photos.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. E.g. Message match / headline match from PPC ad to landing page. Combine the brand marketing manager and the data analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Use marketing to amplify your product. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

NOVEMBER 14, 2011

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. Your landing page pretty much determines the success of your ad campaign. You should never drive traffic from your promotional campaigns – whatever they are – onto your website’s home page. Relevant and short copy.

PPC 116

PPC Campaign Audience Conversion 116

ConversionXL

NOVEMBER 14, 2011

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. Your landing page pretty much determines the success of your ad campaign. You should never drive traffic from your promotional campaigns – whatever they are – onto your website’s home page. Relevant and short copy.

PPC 82

PPC Campaign Audience Conversion 82

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. The best marketing – and the best copy – is not about duping the reader into believing something, but about amplifying their need, alleviating their fear and exciting them to action. The audience has changed. The society has changed. A print ad?

Greece 48

Greece PPC Audience Retention 48