The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. CUSTOMER RETENTION RATE .

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ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

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Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Keeping that relationship thriving is equally, if not more, important as loyal customers are more likely to repurchase , refer, and increase profits. Email marketing.

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ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. In IBM Marketing Cloud’s 2016 Email Marketing Metrics Benchmark Study we also see comparable stats. Here’s the data… Image Source.

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Retention Email eCommerce Software Review 48

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Building loyalty starts with what you do post-purchase and continues with retention emails. Strategy is the big picture thinking that drives email marketing campaigns. Customer journeys are rarely linear.

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Email Customer Marketing Software Review 136

Up and Running

SEPTEMBER 10, 2021

This can help them better manage marketing campaigns with clear goals and objectives. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Generally, a CRM should include contact management, campaign automation, and lead tracking tools for monitoring sales activities.

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Management Customer Software Review Technical Review 116

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] In fact, the simplest question I can ask you is, let's say I wanted to refer tons of business to you. Retention now becomes really the biggest part.

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SMS Retention Metrics Networking 89

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

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ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. The Research.

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Retention Churn Rate Metrics Software Review 106

Duct Tape Marketing

DECEMBER 7, 2023

And that is, by the way, we have a lot of musical references. So if you're not into music, you might not like the book, but if you're into music, we have a lot of references here. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

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Employee Europe Leadership Technical Review 75

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. The metrics. Vanity metrics are less important. Email marketing is 40x more effective at acquiring new customers than Facebook or Twitter, and it’s a key driver of retention for small and medium-sized businesses. What is your value offer ?

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The Startup Magazine

MARCH 29, 2024

Omnichannel refers to delivering a unified and consistent brand experience across online and offline platforms, ensuring customers can seamlessly interact across all different touch points to provide that consistent user experience, and should be informative of our entire approach to marketing. Very simply, the message has to be consistent.

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Marketing Retention Channel Social Media 125

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Distribution Hacks.

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API Viral Startup Retention 167

ConversionXL

APRIL 7, 2021

The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

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IP Marketing Technical Review Software Review 98

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source. Cross-Device Attribution.

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Mobile Technical Review Software Review Metrics 48

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

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Analytics Marketing Campaign Metrics 131

Women Entrepreneurs Can

JANUARY 19, 2023

Meanwhile, a signal is a quality metric the search engine looks for when crawling and indexing your pages. Here are five steps to launch such a campaign from scratch: 1. Boost the number of leads by 30% year-over-year (refer to your historical data). Your page’s ranking depends on search engine algorithms and signals.

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SEO Algorithm Engineer Software Review 52

ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. Metric Decomposition – Making The Most Out Of Your Metrics.

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Software Review Metrics Revenue Acquisition 48

Up and Running

SEPTEMBER 22, 2021

Referral marketing campaigns are very effective since everyone participating in the program benefits in some manner. The key to an efficient and effective referral campaign is in the planning stages. It’s not out of the norm to have initial setup costs and show ROI early into your first campaign. Lowers churn.

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Programming Churn Rate Design Campaign 141

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Why cancellation rate is so important. Absolute number of cancellations per week.

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Business Model Metrics Engineer Technical Review 245

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. The number of visitors who land at a website is referred to as website traffic. Make sure your website is mobile-friendly.

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SEO Social Media Search Campaign 179

YoungUpstarts

DECEMBER 22, 2020

Typically, a fundraising strategy refers to a strategy that’s designed to organize all your activities within a certain period of time. Auctions – These refer to public sales whereby specific goods or property are being sold to the highest bidder. You can do this by clearly defining the metrics you want to assess or evaluate.

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Developer Metrics Operations Retention 179

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. They experience value and regularly use your product. Reactivation. Let’s break the cycle.

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Retention Metrics Churn Rate Acquisition 101

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It had oversight from the president, and that community organized the Save Harley campaign.

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ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks. Strategy & Testing: The a-ha moment is the tipping point for retention.

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Retention Algorithm Software Review Conversion 48

Austin Startup

MARCH 26, 2019

To help with that, I’ve created a non-exhaustive list of questions to serve as a lightweight reference sheet for any new DTC entrepreneur. Don’t be afraid to try completely new campaigns with different brand language and color schemes. Have you tried testing user-generated content? What about appealing to a certain lifestyle category?

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Technical Review Software Review China Acquisition 49

ConversionXL

AUGUST 24, 2021

Some companies refer to individuals carrying out general marketing tasks as marketing managers, while others distinguish the leaders in their marketing departments this way. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Should you get to work on a counter campaign?

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Management Marketing Campaign Social Media 141

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

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Conversion Retention Acquisition Metrics 48

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO.

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Customer Community Revenue Software Review 85

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. They experience value and regularly use your product. Reactivation. Let’s break the cycle.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. Repeat and Refer. You can see search traffic and reach.

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Customer Metrics Retention Clickthrough 68

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. customer retention ).

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Acquisition eCommerce Cost Customer 22

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

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Conversion Churn Rate Retention Metrics 48

steveblank.com

JULY 8, 2011

It’s more reference material. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Blog/reading list from Tom Eisenmann’s class at Harvard Misc Some of the material I have created or use in my classes does not lend itself to blogs.

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Software Review Startup Silicon Valley Analytics 110

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Let’s explore.

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Mobile Conversion Retention Campaign 48

Occam's Razor

NOVEMBER 15, 2010

Search, Referring Sites, Direct, Campaigns. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought). 20% to 30% Referring Sites.

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Web Analytics eCommerce Campaign 139

Hearpreneur

JULY 10, 2015

We use a hybrid approach of using data analytics and expert human recommendations to pick flavors, and through this approach, we’ve had great success in member retention. At Zeeto we’ve created a reporting platform to track our key metrics and daily financial progress and give all employees viewing access. 2) Facebook Ads.

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Entrepreneur Software Review Technical Review Small Business 48