Startup Professionals Musings

JULY 13, 2012

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2011

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Viral 225

Viral Marketing SEM Startup 225

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. 1x hacker in charge of product/development. 1x hipster working with both product and growth.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. If you can’t raise — you’re dead. End of story. LTV is imprecise.

Metrics 150

Metrics Cost Acquisition Startup 150

Women Entrepreneurs Can

APRIL 22, 2022

Before we get into the specifics of sure-fire new business initiatives, keep in mind that you will need to test, trial, and deploy several sorts of campaigns on a consistent basis. Search Engine Marketing (also known as SEM) is a type of marketing that involves the use of search engines to promote products or services. .

SEM 64

SEM Customer Social Network PPC 64

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products.

Search 225

Search Engineer SEM Widget 225

crowdSPRING Blog

DECEMBER 14, 2016

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. There are many excellent online tools that will help you with SEO campaigns. Not all are useful.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). So what can we learn from those landing pages?

Analytics 127

Analytics Campaign Search Customer 127

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs.

SEO 54

SEO SEM Social Media Search 54

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? How do you explain this to the boss/client? Same question: how can you justify your contribution? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

MAY 2, 2018

Forty-two percent of marketers cite lack of quality data as their biggest obstacle when implementing successful lead generation campaigns. Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns. ” Also, remember to differentiate your products through smart packaging design.

Small Business 73

Small Business Software Review Social Media Marketing 73

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign. It isn’t about finding quick hacks to boost short-term revenue. Traditional marketers work to build awareness and emotional connections to product and brand.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Marty Zwilling.

Search 226

Search PPC Widget SEO 226

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Steve Blank

DECEMBER 7, 2010

Others emphasize how to build a product. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Therefore we developed a class to teach students how to think about all the parts of building a business, not just the product.

Wiki 316

Wiki Lean Management Business Model 316

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Eric Friedman

APRIL 23, 2014

Some of the campaigns I worked on were traditional banners campaigns while others were more sophisticated sponsorships of the apps and programs of the day such as instant messaging clients, rollovers, and takeovers on sites. Once I groked what they actually did I jumped at the chance to meet with them.

SEM 83

SEM Advertising Metrics Analytics 83

Occam's Razor

DECEMBER 6, 2010

Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. For your email / search / display / social media / video / whatever else campaigns you'll now see the next level of detail (banner ad or rich media ad or.). Campaign Structure.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. There's a recent episode.

Technical Review 81

Technical Review Demand Cofounder Video 81

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45

B2B Marketing SEM Bandwidth 45

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. It is often used interchangeably with SEM, or “Search Engine Marketing.” The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

Transformify

AUGUST 27, 2017

The enthusiasm to have their product launched to the market as soon as possible normally results in filling in the roles fast. You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience.

Hiring 64

Hiring Software Review Burn Rate Startup 64

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

Software Review 115

Software Review Design Agile Analytics 115

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 51

Social Media Marketing Analytics Audience 51

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners. SEO for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. By Products (this is not obvious but you’ll find large differences in rates for different product, or product groups you sell).

Metrics 98

Metrics Analytics SEM Campaign 98

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. As the business owner, your attention should be focused on leading, pitching your products/services, and managing your big picture operations. . If you want your campaigns to produce results, your marketing needs constant attention and consistent effort.

Hiring 79

Hiring Management Marketing Social Media 79

crowdSPRING Blog

NOVEMBER 13, 2011

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. In other words, we all take advice from our friends and if one of them ‘Likes’ a certain FB ad, then we are more inclined to try that product or service ourselves.

Advertising 103

Advertising Lean Marketing Campaign 103

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. You have multiple tests running at once: one on the home page, one on the product page, and one in the checkout. How would you know the combined lift?

Analytics 48

Analytics SEM Metrics Conversion 48