Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

OCTOBER 17, 2018

What is the definition of traction for a business startup today? Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

Duct Tape Marketing

DECEMBER 19, 2023

This is, boy, I tell you, if I would ask 10 people, I would get 10 different definitions. If I were to ask Google, I'd get 10 different definitions. 04:44): And consequently, we spread ourselves so thin that we can't really make any impact on any single channel. So simply code for metrics. That's the metrics.

Marketing 71

Marketing Software Review Channel Metrics 71

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. How will you act?

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

AUGUST 30, 2017

It’s an investment that will definitely pay off. This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. Curate Content. Consider Outsourcing Your Content.

Curation 164

Curation Analytics Social Media Metrics 164

YoungUpstarts

FEBRUARY 1, 2018

After all, the definition of success varies from business to business. SaaS companies must invest in their relationships with their customers, determining what success looks like for each company and aligning on shared goals and metrics. So, get ahead of the curve and drive bottom-line impact through this perhaps untapped channel.

Metrics 120

Metrics Customer Retention Revenue 120

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

OCTOBER 25, 2014

If entrepreneurs answer these questions for their startup, they will definitely stay ahead of most of their competitors in the startup world: What is the “secret sauce” that my startup brings to the problem? The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Metrics 271

Metrics Technical Review Leadership Framework 271

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. And this can vary greatly based on your company size, goals, and marketing channels. . Image courtesy of Listrak. .

Marketing 179

Marketing SMS Campaign Channel 179

Startup Professionals Musings

SEPTEMBER 11, 2021

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Average transaction size and revenue per customer. Start early to work these relationships.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

Startup Professionals Musings

APRIL 20, 2013

If entrepreneurs answer these questions for their startup, they will definitely stay ahead of most of their competitors in the startup world: What is the “secret sauce” that my startup brings to the problem? The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 253

Startup Metrics Technical Review Leadership 253

SoCal CTO

DECEMBER 9, 2009

What channels will you use (e.g., What are your key Startup Metrics ? If you are finding that your system definition is changing as the result of this conversation, then it means that more homework is needed. Iterate until you have a stable definition. Where’s the mystery (see Matching Algorithm )? Other types of users?

Software Developers 292

Software Developers Software Development Developer Software 292

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Before I answer that question, let’s take a minute to establish a common definition of innovation. Innovation.

Private Equity 326

Private Equity Metrics China Intellectual Property 326

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing.

Analytics 119

Analytics Technical Review Acquisition Retention 119

NZ Entrepreneur

NOVEMBER 26, 2020

Across your channels. Which channels give the highest conversion rates for meetings/demos – both online and/or in-person? Two – Channels. Still, if you can’t be there in person (because of lockdowns or stringent health guidelines), make sure you know where your business does best from online channels. Zoom meetings.

Sales 55

Sales Sales Cycle Channel Forecast 55

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. Be sure that you maintain consistent brand identity across all marketing channels.

Lean 91

Lean Small Business Software Review Marketing 91

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 84

Software Review Marketing Metrics Analytics 84

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? The speed to set up an account and create campaigns is definitely a plus.

PPC 81

PPC Small Business Management Advertising 81

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Brandanew

APRIL 25, 2016

Find your focus channels. Depending on the audience you’re targeting focus on channels that will convert. Don’t fall for every vanity metric out there. For those of you, who are just beginning, I definitely recommend starting yourself off on the right track and learning the best processes.

Marketing 100

Marketing Curation Channel Small Business 100

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Brandanew

JUNE 15, 2015

Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Storytelling. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Duct Tape Marketing

OCTOBER 12, 2017

Through analyzing data like the example above, event marketers can determine what channels are worth focusing on (in this case, organic search) and what channels should be a lower priority (here, social media and referrals). It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 74

Campaign Marketing Social Media Software Review 74

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material?

Revenue 79

Revenue Advertising Email ChatGPT 79

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. Because the moment that you rest on the laurels of the channel, that's working so well for you is the moment it stops doing that. No, actually it, yeah.

SEO 85

SEO Channel Campaign Audience 85

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. After all, they’ve already been definite business boomers.

Artificial Inteligence 110

Artificial Inteligence Software Review Technical Review Entrepreneur 110

Duct Tape Marketing

OCTOBER 27, 2021

And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. Dan Gingiss (03:19): It's definitely connected to our employee base because ultimately it's our employees that have to deliver the experience. And they said they wanted a better experience.

Customer 100

Customer Technical Review Social Media Green 100

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Btw, the definition of each startup financing stage has changed in the last decade. What is some of the critical metrics that matter? That means you need metrics that prove you have it.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Steve Blank

JUNE 26, 2015

The Lean Definition of the Three Horizons of Innovation. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.) The result will be: a new, Lean version of the Three Horizons of Innovation. an ambidextrous company, and. Get to Yes.

Lean 120

Lean Management Business Model Incubator 120

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Three characteristics help identify the most valuable cohorts: Average order value (AOV).

Retention 126

Retention Analytics Campaign eCommerce 126

The Next Web

DECEMBER 12, 2013

Everything from the layout of our office, design principles, team structures, and interview process definitively reflects who we are.”. In the early days of e-commerce, sales were typically the most important metric for success. Myth #2: You can bolt on community, once the commerce engine is going.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Duct Tape Marketing

AUGUST 23, 2023

Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. I think one of the most important things is there's a lot of focus on metrics, and I think metrics is important, but we get caught up in these sort of acronyms and these buzzwords, but really it's all about asking the right questions, right? So it worked.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that.

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

DECEMBER 18, 2019

There was tons of metrics there and I know there’s a lot of marketeers listening. So I will basically give you one metric, that we used within Google while we were working with Google’s biggest clients, and that is the speed index. So, I would definitely consider, looking at especially heavy, heavy, items such as, videos.

Java 40

Java Metrics Mobile Technical Review 40