Channel Differentiation Distribution Vertical 
VC Cafe
MARCH 1, 2024
Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video. It’s time to build!
ConversionXL
OCTOBER 4, 2022
Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Perform a competitive analysis to determine how you’ll differentiate.
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ConversionXL
OCTOBER 25, 2018
It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.
Version One Ventures
SEPTEMBER 19, 2012
A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means.
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Brand consideration. Brand visibility.
Duct Tape Marketing
JANUARY 25, 2023
7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels.
The Equity Kicker
MAY 11, 2016
Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. Personalisation is a common way for vertically integrated ecommerce companies to differentiate their physical product (e.g.
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