Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Explain why the background of each team member fits, by naming roles and names of relevant companies. Who is your customer, what is the price, and how much does it cost you to build one?

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Explain why the background of each team member fits, by naming roles and names of relevant companies. Who is your customer, what is the price, and how much does it cost you to build one?

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

mashable.com

JULY 18, 2012

Email Story. Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Duct Tape Marketing

OCTOBER 27, 2017

You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. Texting will stimulate your offline marketing.

Marketing 50

Marketing Redemption Channel SMS 50

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

ConversionXL

DECEMBER 30, 2015

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. Generating revenue via email marketing requires strategy. Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. John: Yeah and I wonder if it’s going to be a day where email too, nobody wants that stuff in Facebook messenger or whatever because now there are thousands — David: There’s too many.

Search 31

Search Technical Review SEO Small Business 31

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Explain why the background of each team member fits, by naming roles and names of relevant companies. Who is your customer, what is the price, and how much does it cost you to build one?

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

All of you people who haven’t seen my blog, please remember my name or that website address. I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. I changed the name, by the way, to MTGParadise.com.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. These people really want my email address! I click Next.

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). You own very little about them. and so much more. They have no own strategy.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

NOVEMBER 16, 2011

You get their email, but not necessarily their loyalty. Please check your email for [Name of Newsletter] and click the confirmation link. To get customers EXCITED and HOOKED on reading your email, or browsing your site. Thank you for subscribing to [Name of Free Course]. Web surfers are fickle.

Software Review 85

Software Review Technical Review Widget Email 85

Occam's Razor

JANUARY 30, 2012

My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. An email, or a text message, will poke you into action. Now just because you can do anything does not mean you should. Seems odd, right?

Analytics 145

Analytics Metrics API Web 145