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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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[ADV] Neil Billock On Rebuilding Puerto Rico: A Viable Market For SMBs To Penetrate

YoungUpstarts

Much of the driving force still holding the economy primarily includes manufacturing, pharmaceutical, electronics, and petrochemicals to name a few. To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country.

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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Explain why the background of each team member fits, by naming roles and names of relevant companies. Who is your customer, what is the price, and how much does it cost you to build one?

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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Explain why the background of each team member fits, by naming roles and names of relevant companies. Who is your customer, what is the price, and how much does it cost you to build one?

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. But whatever the name, the opportunity is still there, and it’s large. Predictive advertisement targeting.

Analytics 248
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How Having An App Can Help Your Business

Women Entrepreneurs Can

If your app was there, it was seen, and subconsciously your business name was remembered. Create A Direct Marketing Channel. No matter what the ultimate function of your business’s app might be, overall it becomes the best direct marketing channel you could ask for.

Mobile 52
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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. Texting will stimulate your offline marketing.