Genuine VC

JANUARY 23, 2012

It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. And with an audience of hungry buyers circling, supply is much easier fill. Brute force a mini-market and expand. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. In fact, keep listening, I’m gonna tell you how to get 50 percent off. Just go to Cloudphone.com/ducttape.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Alternatively, founder of contentlift.io

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

NOVEMBER 2, 2016

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Over 20 years ago, he identified an opportunity in a growing trend, the white paper. Over 20 years ago, he identified an opportunity in a growing trend, the white paper.

Social Media 28

Social Media Media IP Distribution 28

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. Leads may be through inbound marketing techniques (such as webinars, blogging, white papers or other forms of content marketing) or outbound marketing techniques ("smile and dial" against a list of prospects).

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Some marketing tactics (e.g., Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

JULY 11, 2014

Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Dan Faggella is the founder and CEO of CLVboost , a marketing consultancy based in Cambridge, MA, that works with businesses to help them realize their growth potential by maximizing new and existing marketing technologies.

Small Business 70

Small Business Marketing Lead Generation Email 70

www.readwriteweb.com

APRIL 23, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. Lessons from Startup School from the Founders of Facebook, Groupon, GitHub and More.

Hiring 49

Hiring Startup Semantic Equity 49

Duct Tape Marketing

DECEMBER 18, 2019

He is a former Google UX manager and founder of Pathmonk at pathmonk.com. There’s more opportunity for marketing, in those channels. Lukas Haensch: And it’s funny though, what we see is, there is elements, there’s expected elements, obviously somebody is downloading a certain white paper.

Java 40

Java Metrics Mobile Technical Review 40

Austin Startup

FEBRUARY 1, 2018

Darren Nix , Group Manager of the Assessments product team at Indeed and founder of the Y Combinator -backed startup Interviewed (acquired by Indeed), puts it this way: “Users can’t design your product for you. Hunter Brennick , co-founder and COO of Landing Lion , emphasizes humility and listening for product managers.

Management 85

Management Product Technical Review Software Review 85

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. More case studies » White Paper Controlling Datacenter Costs With Virtualization Switch on a server and youve just doubled its cost.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. More case studies » White Paper How to Build the Business Case for Virtualization What do you need to do to build a case for virtualization?

Metrics 58

Metrics CPA Illinois Acquisition 58

Duct Tape Marketing

OCTOBER 3, 2013

It’s time to make the valuable parts of this conversation visible across multiple channels to allow for further user interaction and amplification. Link to white paper – [link]. Link to white paper – [link].

Media 63

Media Social Media Advertising Audience 63

Duct Tape Marketing

SEPTEMBER 19, 2013

Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. Marketing professionals from most small businesses get so fixated on channels such as blogs, Facebook or Pinterest that they honestly have no clue of the underlying content strategy.

Small Business 74

Small Business Marketing Audience Distribution 74

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. And a little harder than that for direct sales situations with large deal sizes.

Metrics 55

Metrics Design Entrepreneur Startup 55

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Patrick is the founder of Kalzumeus Software. Thanks for visiting!

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. In the modern world, the rapid pace of evolving technology is a great equalizer of experience, and I think, this offers great opportunity for the founders.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. I’d expect a similar shift in venture over the next decade or two.”.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

www.foliomag.com

JULY 31, 2012

White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. PaidContent.org Founder Launches Travel Media and Data Company. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Video Center.

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.readwriteweb.com

FEBRUARY 25, 2010

The channel is sponsored by Intel and VMware. Wordpress.com founder Matt Mullenweg said in a blog post that a routing issue in the data center caused the outage. More case studies » White Paper Virtualizing Business-Critical Applications How is performance on virtualized servers compared to physical servers?

Cloud 50

Cloud Founder Azure San Antonio 50

www.readwriteweb.com

FEBRUARY 25, 2010

The channel is sponsored by Intel and VMware. Wordpress.com founder Matt Mullenweg said in a blog post that a routing issue in the data center caused the outage. More case studies » White Paper Virtualizing Business-Critical Applications How is performance on virtualized servers compared to physical servers?

Cloud 50

Cloud Founder Azure San Antonio 50

Up and Running

OCTOBER 2, 2015

Joe Pulizzi (founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. Jonathan : Hey Peter, today we have Joe Pulizzi, who is the founder of Content Marketing Institute. Joe : Well, you’re right you can get totally overwhelmed with all the communication channels.

Viral 60

Viral Audience Advertising Social Media 60

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. If people take the time of day to interact with you, make sure you do the same with them.

PR 139

PR Hiring Social Media Media 139

Duct Tape Marketing

JANUARY 22, 2020

He is the founder of Social Media Examiner and the producer of Social Media Marketing World , a great conference for pretty much anybody in marketing. I bet I had you on for your book White Papers, didn’t I? Do you think a lot of mainstream podcasters are going to start using those as distribution channels?

Social Media 39

Social Media Media San Diego Video 39