Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 26, 2008

You'll measure multi-channel impact, well beyond your website. Social Media Metrics / Blog Success: Social media sites are tricky because many traditional analytics tools and mindset fail at identify first what to measure and then at data capture. Thanks to my good friend Joost for the Blog Metrics plugin !).

Analytics 121

Analytics Conversion RSS Metrics 121

Occam's Razor

SEPTEMBER 9, 2013

I'm so excited about this because we can finally focus on people, multiple visits by the same person, the multiple media/marketing touch points for the same person and do some pretty cool cohort analysis. The above graphic is from post, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Orange or Ms.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

DECEMBER 16, 2020

Finding C-level staff; Managing many communication channels; Processing payroll for many employees [Qualified]; Struggling to get promoted or noticed; Having to use old hardware; Managing legal contracts with clients; Finding reliable e-signature software; None of the above. We will verify this during the test, so please answer truthfully.).

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MARCH 19, 2020

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc.,

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above.

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!), The best way is to segment these metrics and then set individual targets for your most important segments. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. You can see that eBay (green) rose for a while but has been essentially flat. This is interesting. After that, things ramp down.

Analytics 128

Analytics Search Advertising Metrics 128

Startup Lessons Learned

NOVEMBER 26, 2012

FM KQED live-streams over the internet here : [link] Forum is also broadcast on Sirius XM satellite radio (channel 135 NPR Talk) I know for many of you 10AM is not the common time you're sitting by the radio with nothing better to do than call into a live radio show. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

Lean 159

Lean San Francisco Houston Engineer 159

Duct Tape Marketing

OCTOBER 27, 2021

And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. And remember that in social media, it's all about your social capital.

Customer 99

Customer Technical Review Social Media Green 99

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search.

Analytics 60

Analytics Metrics Technical Review Channel 60

Software By Rob

OCTOBER 16, 2012

When I spoke with Neil Patel from Kiss Metrics on my podcast he told me you don’t have to create content purely about your app’s particular use, just create content that is useful to the types of people using your app. Onsite content and social media go hand in hand. Think long term.

SEO 78

SEO Analytics Social Media Audio 78

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Social media. Many social media sites offer integrated polling as well.

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? " To think you just managed to get those little green bar's worth. Or something close to it.

Search 135

Search Analytics PPC Green 135

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Latest Social Media News.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

JUNE 11, 2014

From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. Take any metric you want.

Design 150

Design Software Review Technical Review Mobile 150

Software By Rob

OCTOBER 16, 2012

When I spoke with Neil Patel from Kiss Metrics on my podcast he told me you don’t have to create content purely about your app’s particular use, just create content that is useful to the types of people using your app. Onsite content and social media go hand in hand. Think long term.

SEO 27

SEO Analytics Social Media Audio 27

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!),

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 15, 2016

According to Go-Globe , mobile apps now account for 52% of all time spent on digital media. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric. So, the channel selection (vs. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

Occam's Razor

JANUARY 8, 2018

Multi-touch, cross-channel attribution analysis. Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Multi-petabyte data warehouses. Predictive analytics. Human-centric analysis.

Analytics 133

Analytics Email Mobile Cost 133

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

www.igda.org

JULY 24, 2012

Ea_spouse received thousands of comments to her original post — followed quickly by major media coverage. While this is indeed the metric that matters most to shareholders, its not terribly useful as a measure of productivity, especially daily or hourly productivity. Green, York University, Toronto, Canada.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! I like the last option the best. Makes me mad.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

JANUARY 8, 2016

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… Image Source.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

OCTOBER 19, 2010

Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. , of these three tools: ~ Yahoo! then I recommend using Optimizely.

Analytics 135

Analytics Web Non-Compete Campaign 135

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. Deciding to Sell.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Getty is the fourth green line.

Metrics 60

Metrics Analytics Non-Compete Search 60