VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. What are the main channels for app marketing and distribution today? Referrals or invite mechanisms remain a strong incentive for app downloads.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

FEBRUARY 3, 2022

After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Image source.

Product 102

Product Marketing Social Media Channel 102

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

The Startup Magazine

JUNE 4, 2024

Entrepreneurs face overwhelming challenges, from market competition to financial management. Examples of Goals Increase Market Share: By expanding your product line, aim to capture 10% more of the market within two years. These channels offer cost-effective ways to engage with customers.

Technical Review 117

Technical Review Agile Audience Employee 117

Steve Blank

MARCH 4, 2014

A business model guides an organization to create and deliver products/service and make money from it. It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. Strategy Maps. StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

YoungUpstarts

JULY 5, 2018

by Kevin Cancilla, chief marketing officer of Vindicia. Walmart , ever known for its low prices, markets a $5 beauty box that comes quarterly and includes a smattering of name-brand essentials, including eyeliner and hairspray. The retail industry, despite being a cornerstone of the U.S. economy, has seen better days.

Programming 113

Programming Bankruptcy Curation Retention 113

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Marketing first. Product second. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Marketing first. Product second. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. Assign content & channels for each experience.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. A non-scientific approach that bases product decisions on the opinions of one or two users is useless.

Design 111

Design Framework Product Development Technical Review 111

Duct Tape Marketing

OCTOBER 3, 2018

Transcript of Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today. In this episode of the Duct Tape Marketing podcast, we talk with Pam Didner.

Sales 57

Sales Marketing Kansas City Kansas 57

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

NOVEMBER 13, 2019

Transcript of How Leaders Can Create Inclusive Cultures written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Make room for a new revenue channel. Back to Podcast. Transcript. This is John Jantsch. My guest today is Jennifer Brown.

Hiring 39

Hiring Community Audience Bandwidth 39

ConversionXL

FEBRUARY 9, 2016

Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process. Is the way it’s commonly talked about useless? ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K They need products that are really working in the market.

Retention 48

Retention Metrics Acquisition Conversion 48

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics. Experience is the New Journey.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Startup Lessons Learned

DECEMBER 14, 2009

Let’s look at some examples: In a traditional business, customers pay money for a physical artifact (a product) or a service. Companies use that money to market the product or service to more customers. Take the minimum viable product , for starters. This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 22, 2015

If you want to start a loyalty program to improve customer retention, survey frequent buyers. The trends that you identify can then guide product development, business decisions, and marketing strategies.”. Channeling bias. You’re Not Surveying The Right Amount of People. Or check out one of these articles.

Customer 48

Customer Software Review Conversion .Net 48

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). The solution for app developers caught in this vicious cycle is to develop competency in positioning. the fatigue rate of customers in that notification channel 2.

Metrics 88

Metrics San Francisco Lean Viral 88

Occam's Razor

APRIL 23, 2012

Helps make marketing better. Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Or the number Fans or Followers or +1s on Twitter, Google+, RenRen, Vkontakte and other lovely social channels.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

digital analytics, market research). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Product and marketing teams should be involved. Tell Don’t Sell.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Steve Blank on Lean Customer Development. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Social Media Tracking/Marketing.

Software Review 53

Software Review Technical Review Startup 53