Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works.

Wiki 312

Wiki Lean Management Business Model 312

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Establish partners and referrals. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Establish partners and referrals. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Bessemer Venture Partners Expands BVP VII Fund.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

mashable.com

MAY 28, 2010

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But don't take my word for it.

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). If your small business is a restaurant, consider adding an online reservation option, or partner with a company like OpenTable or grubHub.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). If your small business is a restaurant, consider adding an online reservation option, or partner with a company like OpenTable or grubHub.

Small Business 84

Small Business SEM SEO Social Network 84

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81

PPC Small Business Management Advertising 81

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! The Wedding Channel. Google was clear that they WOULD NOT go into this business. Amazon was planning on working with GoTo.com but actually pulled out just before launch.

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

MARCH 13, 2009

Establish credibility with potential partners. You need to combine your product with others, and this requires partners like OEMs or system integrators. A marketing launch can help you get in the door with those partners, if youre having trouble getting their attention. Start with a five-dollar-a-day SEM campaign.

San Francisco 168

San Francisco PR Lean Early Stage 168

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Really not a big deal.

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

DECEMBER 18, 2019

With the myriad of social media platforms, SEO/SEM activities , and ads that you can run online it can be tricky to tell which place is the right place for your business to show up, and it can be exhausting promoting in a million different ways. Whatever the answer is, that’s where your business needs to be posting and promoting content. .

Curation 96

Curation Social Media SEM Audience 96

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Justin Kerby , Managing Partner, CaveSocial. Are you reaching the right audience? image credit.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

SaaS products don’t pull through large stacks of hardware boxes and software licenses so they’re not very attractive to traditional independent software vendor (ISV) partners either. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

DECEMBER 15, 2011

Our marketing efforts are focused on content marketing and SEM. We will partner with existing vendors of dev-test suites and obviously cloud providers. Some of our paying customers include banks, government agencies, TV channels, online newspapers, gaming and more. We aim to sell through direct internet sales.

Cloud 106

Cloud North America EC2 106