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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is also useful for search engine optimization (SEO). As you write more content for your site and offsite publishers, you’ll build your authority and rank higher in relevant searches.

Marketing 194
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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. As a Content Marketer, your content piece can be syndicated across all these top publisher sites, for a very nominal Cost-per-Click thereby increasing the reach of your post.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

When I recently wrote about how excited I was about investing in “ The Digital Living Room ,&# Hulu was only mentioned in the context of how Clicker.com was a much better metaphor for content discovery and search. This has become a reality with banner ads, search ads, contextual ads and Facebook ads. But not Hulu ads.

Video 292
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How marketers can build thought leadership

The Next Web

A marketer should attempt a combination of writing on a personal blog, writing for an employer’s blog and for third-party publications through guest blogging and syndication to get the most reach. This is a long-term commitment to answering the questions of others in order to become a thought leader in a subject area.

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Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

ReadWriteStart

I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force. What we have taken on is hard enough.

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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you.