article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Others copy the method and the channel grows weary of that tactic and begins to change the rules. How do people drive SEO growth?

SEM 379
article thumbnail

6 Awesome Tools To Make Your Startup Smarter In 2020

YoungUpstarts

Despite doing good work if you don’t use the right channels to popularize it, it is of no use. It is a customizable, widget-driven, API-first community platform that enables users to discuss and connect under brand names. The most important thing that your website needs to catch the public eye is a good SEO ranking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Search Engine Optimization (SEO).

SMS 101
article thumbnail

Human Engineering and Emotional Intelligence for Startups

VC Cafe

make a copy of this Google doc template of the Business Model Canvas to re-jig who your users, collaborators, channels and business model(s). Kampyle – feedback collection form and management, widget on the corner of the web pages, Tenderapp – does public facing feedback, but more of a replacement for your support email address.

Engineer 145
article thumbnail

Increase Your Sales With A Powerful Content Marketing Strategy

YoungUpstarts

It’s backed up with engaging visuals… All of your visuals should be sized for good SEO and reinforce the message in your copy. You can have the best widget in the world or you can have a mediocre knockoff widget with fewer features. They also need to be true to your branding strategy.

Sales 149
article thumbnail

The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. To manage a strong SEO strategy, you need to keep a lot of balls in the air. We use a suite of tools to help us manage the many facets of SEO. We use a suite of tools to help us manage the many facets of SEO.

SEO 76
article thumbnail

15 Entrepreneurs Discuss Whether or Not Twitter Is Dying

Hearpreneur

Everyone mistakenly thinks of Twitter as a distribution channel for witty snark and links to off-site content. Thanks to Rohan Semwal, SEO Spouse. #2 Twitter is evolving to become a more mainstream channel. It’s no longer the darling of early adopters, as many of those super users have moved on to explore new channels.