Up and Running

SEPTEMBER 22, 2021

Every conversation someone has about your brand is an opportunity for a new set of eyes on what you have to offer. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Pick your referral rewards. Key takeaways.

Programming 141

Programming Churn Rate Design Campaign 141

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

Employee 76

Employee Technical Review Advisory Board Sales 76

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Customer churn rate: shows the percentage of customers lost in a given period (e.g., canceling their subscriptions or not making a repeat purchase.). Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. This will help you attribute the conversion to the correct acquisition cost. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ReadWriteStart

MARCH 3, 2021

Conversely, investing too heavily in the long term will make it harder to generate initial momentum. Email Marketing. Email marketing is possibly the least expensive and most accessible marketing strategy around. Because it’s free to send emails, and you can write an effective email in just a few minutes.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Guy Nirpaz

SEPTEMBER 14, 2011

Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do no good, as it doesn’t reflect the whole picture and usually lacking context. Social media mentions?

Metrics 48

Metrics Conversion Churn Rate Social Media 48

Feld Thoughts

MARCH 10, 2012

Thanks for all of the support, emails, and kind words. We had a wide ranging conversation over an hour about the current state of the business and how he’s thinking about the financing. One of these was around churn – he asserted that one of the clear weaknesses of the business was the high churn rate.

Churn Rate 135

Churn Rate Finance Acquisition Conversion 135

Ben's Blog

FEBRUARY 29, 2012

“We have a very high churn rate, but as soon as we turn on email marketing to our user base, people will come back” – Yes, of course. To answer that question, I thought back to a conversation that I had years ago with the incomparable Andy Grove. That makes total sense to me, too. Where do lies come from?

Technical Review 78

Technical Review Churn Rate Engineer Employee 78

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Both Sides of the Table

MAY 19, 2018

If a VC meets with 40 eCommerce companies and has the data room on all of them (downloaded on to his or her system) then when they DO finally dig in on an investment opportunity they can compare information such as CACs, LTVs, churn rates, margins, etc. There is nothing you can provide in a data room that you couldn’t send via email.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. Is friction in the shopping experience impacting conversion rate? Email marketing performance. For example, Homes Alive , sends out a thank you email to first-time customers.

Retention 111

Retention eCommerce Channel Community 111

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

YoungUpstarts

APRIL 14, 2020

Essentially, CX encompasses all the touchpoints in your customers’ journey: from your website and email-marketing, to talking with a customer service representative, chatbots, and in-person communication. Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

ReadWriteStart

AUGUST 26, 2022

We’ll have a fun conversation over the next 40-45 minutes. This is something I think about a lot, and one of the things I love doing is I send emails to all our customers who sign up for the first two weeks of the product, and I just have a conversation with them about how their first how their experience with Turing has been.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Conversion rate. Engagement rate. Bounce rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Guy Nirpaz

OCTOBER 25, 2011

This is indeed an interesting way to look at it, and very analogous to the importance of the “time to convert” metric when it comes to inbound marketing and trial conversion. However, I argue that this is not the only, and maybe not always the best, way to do cohort analysis on SaaS churn. What about you?

Churn Rate 64

Churn Rate Metrics Conversion Business Model 64

Guy Nirpaz

OCTOBER 3, 2011

non-direct contact such as email). This principle would increase conversion rates from prospects and maximize penetration rates withing current customers. On the other hand high CLTV would mean considering a one-on-one contact with the prospect/customer.

Customer 40

Customer Churn Rate Metrics Acquisition 40

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. For starters, they used emails to target users whose first sessions were under 2 minutes, as depicted below: image source. Now to the case studies….

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

AUGUST 21, 2014

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

AUGUST 13, 2019

While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Use lead scoring but don’t ignore “conversational values.”. product comparison articles, new feature announcements, how-to guides, and customer success stories).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. Today, it’s not enough to send the right emails; you need to send the right emails at the right time. Activation.

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

APRIL 27, 2012

Without metrics, it is all too easy to continue along a path where progress is measured in code releases and homepage redesigns, and the most fundamental metrics of all, conversion rates and revenue, are relegated further down the list. They are in build mode after all. The customers can come later once it is finished. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Churn rate was high for a service that many organizations saw as a “nice to have.”

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

JULY 27, 2013

But even if a VC is nasty a rant email back isn’t the right way to channel your frustration. Your churn rates are too high. And finally … Since I have this conversation private all the time … No. Nothing good ever comes from that – even if you are right. The best revenge for rejection is success.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. 4Degrees helps leverage your network for sourcing.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

AUGUST 12, 2016

Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. For example, their onboarding flow went from this: To this: According to them , this tripled conversions. image source ).

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

APRIL 6, 2021

If you already have an email campaign in place, it’s all the more efficient to make the best use of your social accounts to fortify your message. But more than triggering the visible decline in churn rate, live chat software is the most effective communication channel for your customers. Almost 38% even make a purchase.

Social Media 105

Social Media Media Customer Churn Rate 105

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. . Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

MARCH 15, 2016

Desktop user onboarding flows introduce you to a task management tool, a conversion research SaaS, etc. Another common misconception is that onboarding email flows and on-site / in-app onboarding flows are to be kept separate. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy.

Retention 48

Retention Metrics Churn Rate Acquisition 48

www.kalzumeus.com

AUGUST 13, 2012

Long story short: Server Density is a UK company and there are conversion issues from GBP to USD and back again. If my Stats 102 is failing me and there’s a simple test I am neglecting, feel free to send me an email or drop a mention in the comments.). The calculation is dependent on your churn rate. Leave a Reply.

Revenue 62

Revenue Distribution Software Non-Compete 62

maplebutter.com

JANUARY 8, 2013

You can start by personally emailing them and saying thanks. I send DM’s, emails, all day thanking people. At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions. 2) Do less and iterate.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

SEPTEMBER 13, 2010

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. Notice that cohort and conversion based metrics do not suffer from this problem. Notice that cohort and conversion based metrics do not suffer from this problem. I sure hope so. I sure hope so.

San Francisco 154

San Francisco Metrics Lean PR 154