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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. They’ve bought your product multiple times and are ready to tell others. Image source ).

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How to Optimize SaaS Development Costs

Up and Running

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. The largest cost component of establishing a SaaS company is product development costs. Often, SaaS company founders are not aware of steps, tools, and checkpoints they should follow while building their product.

Cost 158
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How to Build a Successful Subscription Business Model

Up and Running

Everything from software, to digital goods, eCommerce packages, and even newsletter based subscription boxes. They just need to build one great software product that continues to engage the audience with consistently updated functionality. What can you do to turn your SaaS product into a sustainable subscription plan?

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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

Depending on your domain, product, and pricing, it can take anywhere from days to months to convince someone to make a purchase. Hyper-personalization can vary from calling a customer by their name to suggesting new products and services based on their previous interaction with your brand. In eCommerce , it is exemplified by Amazon.

Customer 154
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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. The best ecommerce platforms have multiple layers of security to keep you and your customers safe. Top-End Security.

eCommerce 106
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. LTV is imprecise. The first input is CAC. Customer acquisition cost.

Metrics 150
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111