Remove Cofounder Remove Customer Remove Marketing Remove Product Development
article thumbnail

Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value.

Product 264
article thumbnail

The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
article thumbnail

How Much Equity a Technical Cofounder Should Get - Nathan Hurst's Blog

blog.nahurst.com

The graphic below balances the risks cofounders take with their relative contributions to help answer this question. This covers one of the most common situations I encounter: For a pre-funding web startup whose team includes only a non-technical cofounder, how much equity should an incoming technical cofounder get?

article thumbnail

How to Be an Entrepreneur in 2024: 15 Tactics Revealed

Duct Tape Marketing

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. This is John Jantsh.

article thumbnail

Recruiting Should Be Your #1 Priority From Day 1

YoungUpstarts

by Felix Winstone, Co-Founder and Managing Director at Talkative. As a startup co-founder with a growing team, here are the recruiting tips I’ve learnt over the last couple of years. Robert Metcalfe, co-founder and CEO of 3Com, says you need to think about it as “recruiting, not hiring”. Be Specific.

Cofounder 164
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335