Remove Community Remove Networking Remove Product Development Remove Social Network
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The End Of Marketing As We Know It

YoungUpstarts

Instead, buyers are checking out product and service information in their own way, often through the Internet, their social network, or just plain word-of-mouth or customer reviews. It’s a myth that social networks and their technologies are creating new approaches to marketing. Build strong customer communities.

Marketing 234
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A Place To Call Your Own: Building Your Brand’s Vertical Social Network

YoungUpstarts

Social networks have gained genuine power as a marketing tool for businesses looking to increase their reach, traffic and leads. But there’s no guarantee that the places where most social networking happens now will be the same places hosting it in the future. By Vanessa Richardson. Who’s Doing It Right.

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Facebook and product development

BeyondVC

Facebook has clearly built a huge community and is one of the leading social networks on the web. Deitch said Facebook’s feedback from users comes in the form of emails to its customer-service email address, which the company’s product-development team reviews weekly.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Brilliant ad agencies and clever marketing communications experts. Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x.

Customer 154
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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services? And in an increasingly social and networked world — not to mention an economy where every dollar of revenue is critical — this type of third party validation is more important than ever.

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Unique Benefits of Social Media Marketing that You Probably Never Knew

The Startup Magazine

What is Social Media Marketing? Social media marketing (SMM) is the use of social networks and social media for marketing an organization’s services or products. The lovely thing about social media traffic is that you have direct contact with the growing community.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.