Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success
YoungUpstarts
DECEMBER 7, 2017
While many think about crowdfunding as a top-line sales number, it’s critical to evaluate all the costs associated with the campaign, as the balance between raise and spend absolutely factors into your outcomes. One of the first non-product costs is building out your campaign and website. Don’t overlook “hidden” product costs.
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