Steve Blank

JANUARY 6, 2014

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.

Continuous Deployment 331

Continuous Deployment Customer Agile Cloud 331

ConversionXL

NOVEMBER 17, 2020

Resources to help you to do this: 9 Case Studies That’ll Help You Reduce SaaS Churn 10 Product Recommendation Techniques to Improve UX & Conversions Product Bundling Strategy: How to Get It Right A Subscription Pricing Strategy that Works 10 Principles of Effective Pricing Pages How to Increase SaaS Prices the Right (and Profitable) Way.

Revenue 121

Revenue Conversion Programming eCommerce 121

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Your product or service is likely built of many features or components, but which of those do your customers truly value? How do you stand out and solve their problems better than anybody else?

Software Review 158

Software Review Audience Differentiation Framework 158

Software By Rob

NOVEMBER 16, 2009

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. Geoffrey also talked through the product adoption cycle, but this was less applicable to the products I deal with as a Micropreneur.

Software Review 47

Software Review Software San Francisco RSS 47

ConversionXL

APRIL 17, 2019

Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for. As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. you discover what they need in a product.

Customer 120

Customer Framework Conversion Search 120

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Researching your audience.

Product 142

Product Marketing Software Review Social Media 142

Both Sides of the Table

FEBRUARY 17, 2011

This conversation seems to come up very frequently these days both with portfolio companies and with entrepreneurs just looking for mentorship. Every conversation about fund raising should start with what your current operational needs are and the stage of your business. How long is the window open? Your guess is as good as mine.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

Both Sides of the Table

AUGUST 17, 2014

In this short clip below, Nanea emphasizes this important point – if you create a product customers love, it will ultimately be a good business decision as well. I asked Nanea about how she differentiates between managing engineers and product managers across her organization. Company Organization.

Technical Review 315

Technical Review Leadership Engineer RSS 315

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. And the converse is true; Palm would have failed, burning through all their cash, using Handspring’s strategy.

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

abovethecrowd.com

OCTOBER 1, 2013

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Explain how the product delivers specific benefits or results.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Differentiating our product.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. The one side, I think it’s a really interesting point you bring up, which is does it immediately lean toward to creating new products and services? Although it’s funny because when we start thinking … I’ll talk about another big conversation.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

SEPTEMBER 20, 2016

What’s the best way to increase conversions? Wikipedia puts it well: “…in empathic design techniques, users are almost as involved in product design as designers and engineers. Therefore, such technique, when used effectively, can achieve breakthrough designs in potentially shorter product development cycles.

Design 48

Design Distribution Framework Naming 48

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Differentiating our product.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

ConversionXL

FEBRUARY 9, 2016

So, it’s not surprising that a commonly asked question for optimizers is: What is the overlap between growth hacking and conversion rate optimization? Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” ” But what do other growth marketers think?

Retention 48

Retention Metrics Acquisition Conversion 48

Steve Blank

JULY 29, 2013

It’s important to differentiate between ideas that have been or can be patented and ideas thought up late night in a dorm-room. They deal with the daily crisis of product development and acquiring early customers. A couple of caveats about founders with “ideas.” Great founding CEO’s live for these moments.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Startup Lessons Learned

JANUARY 27, 2009

Do it right, and your conversion rates might be as high as 20%. What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. Do it wrong, and your LTV gets very close to zero.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

ConversionXL

NOVEMBER 25, 2015

In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”.

Product 48

Product Retention Revenue Acquisition 48

Software By Rob

AUGUST 18, 2010

This change that took all of five minutes to make, led to an 8x increase in paid conversions. Amazingly, this resulted in a 10x increase in paid conversions for the month. conversion rate to paid accounts initially and can convert 2% of the people that stick around for a year. Look at that again. That’s not 8%. That’s 800%.

Software Review 78

Software Review Software Revenue Cofounder 78

Startup Lessons Learned

MAY 1, 2009

You mentioned as many as 50 deployments a day to production after successful local continuous integration. With so many deployments how do you deal with database schema changes and data conversion for these schema changes? Dont you need a maintenance window?

Lean 60

Lean San Francisco Startup Continuous Deployment 60

Startup Lessons Learned

JUNE 22, 2009

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Excellent analysis of "evolution vs. re-volution" and differentiation of team roles. And how do you pick a new direction? Both are lethal outcomes.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

DECEMBER 11, 2018

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Ensuring that design is present during product development and has a seat at the table when business or technology teams establish limiting parameters. Look at Nike. Designing in real time. Acting quickly.

Campaign 134

Campaign Marketing Design Differentiation 134

betashop.com

OCTOBER 8, 2012

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. Very hard to do, but it’s what differentiates great companies from good companies. You’re never as right as you think you are.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

SEPTEMBER 10, 2021

Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. You see an existing differentiation.

Software Review 96

Software Review Technical Review Software Acquisition 96

Startup Lessons Learned

OCTOBER 11, 2008

Youll need bundles, promotions, category and segment managers, and algorithms for upsell, cross-sell, and conversion optimization. For example, IMVU is a user-generated, a la carte, merchandising product. We wanted to let our developers do the same thing, so we opted not to go the gameplay route.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

MARCH 28, 2019

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. New users and conversions.

Campaign 127

Campaign Product Technical Review Social Media 127

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Product and marketing teams should be involved. is also optimization.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Duct Tape Marketing

AUGUST 20, 2019

Any conversation about brand requires a definition of terms. ” I think that’s such a great way to actually get not only your differentiation, but maybe your promise across. It wasn’t a two-way conversation. ” So how do we deal with that? Lindsay Pedersen: Oh my gosh, it’s so true.

Audience 54

Audience Customer Differentiation Advertising 54

www.quora.com

JANUARY 16, 2011

He correctly identifies the three disciplines that have to be represented in a balanced and collaborative manner: developer, designer, distributer. Note: in a non-tech environment these would be R&D, product development, and sales/marketing. The original name being Abraraccourcix.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time.

Technical Review 103

Technical Review Agile Analytics Conversion 103