Startup Professionals Musings

SEPTEMBER 7, 2013

Investors will tell you that they love to put money into startups that are scalable, and ready to scale. Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Investors don’t invest in services startups. But what does that really mean? Word-of-mouth does not scale.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

Startup Professionals Musings

AUGUST 1, 2020

Every startup has a core competency which should not be shared. Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Up-sell related products or cross endorsement.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

YoungUpstarts

APRIL 23, 2018

Here are six startup tips for aspiring Indian entrepreneurs looking to start their own businesses, like he did. There is nothing worse than launching a business and then wondering where all your customers are. Keep track of all your operational costs. As a new business, everything costs money even if it is seemingly free.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

The Startup Magazine

NOVEMBER 9, 2019

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. Use the Right Tools to Identify Your Target Market. Fortunately, those tools are all around you, and some of them do not cost a penny.

Social Media 87

Social Media Startup Campaign Small Business 87

Startup Professionals Musings

AUGUST 10, 2016

Every startup has a core competency which should not be shared. Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Up-sell related products or cross endorsement.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Prioritize the list by customer reach, effort required by you, as well as cost.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

SEPTEMBER 27, 2011

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. Finding funding for startups is a tough process. Don’t plan to get rich from your startup.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241

YoungUpstarts

AUGUST 6, 2013

“When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.” “When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.”

Programming 140

Programming Florida Jacksonville Startup 140

Startup Professionals Musings

SEPTEMBER 1, 2018

Every startup has a core competency which should not be shared. Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Up-sell related products or cross endorsement.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

Startup Professionals Musings

JUNE 14, 2014

Every startup has a core competency which should not be shared. Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. entrepreneurs startup strategic partners tough competitors'

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Startup Professionals Musings

FEBRUARY 14, 2016

Investors will tell you that they love to put money into startups that are scalable, and ready to scale. Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Investors don’t invest in services startups. But what does that really mean? Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. Then continue to measure and learn what works, at what cost. What’s the problem?

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JANUARY 11, 2015

Investors will tell you that they love to put money into startups that are scalable, and ready to scale. Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Investors don’t invest in services startups. But what does that really mean? Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

APRIL 9, 2012

Think of it as a selling effort, not an attempt to fully describe your startup. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Think of it as a selling effort, not an attempt to fully describe your startup. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

The Startup Magazine

NOVEMBER 6, 2018

Further to note, direct mail can generate more custom, with 34% enticed by this form of print marketing, whereas email only pulls in 24%. This does not make a good investment, especially when the cost per acquisition is higher for email at £42.55 in comparison to direct mail which is only £39.59.

Email 109

Email Marketing Distribution Audience 109

Startup Professionals Musings

JUNE 4, 2010

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. Or are you too busy?

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Online, everyone wants to know which ad each customer is most likely to click. Fraud detection.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 11, 2010

Think of it as a selling effort, not an attempt to fully describe your startup. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Business model. Executive team. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

APRIL 9, 2010

Your goal is to find a way to partner with your "competitor" in such a way that both parties can substantially benefit from the other's resources - but without stealing customers or damaging anyone's credibility. Best of both creates a new market. Tags: startup partner competitor coopetition business. Marty Zwilling.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Online, everyone wants to know which ad each customer is most likely to click. Fraud detection.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

crowdSPRING Blog

FEBRUARY 11, 2019

You’ve got to start at the beginning – with your start-up costs. These costs may include: your brand design (logo, business cards, and website). basic infrastructural costs like phone and internet service, scheduling and invoicing software, etc… marketing and advertising costs. Don’t believe me?

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Tim Keane

JULY 20, 2007

Startups and angels: Along the way to success. « A New old Idea: Direct Marketing Revisited | Main. | The most important person in the business is the customer. Everything starts with solving a problem the customer has, and solving it in a way that is valuable - in other words, that the customer will pay for.

Italy 60

Italy Angel Investor Wisconsin Harvest 60

VC Cafe

SEPTEMBER 5, 2012

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking isn’t viral marketing (although viral marketing is part of it). First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Tim Keane

OCTOBER 3, 2007

Startups and angels: Along the way to success. We Only Need 1% of The Total Market! If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. If its click rates, or purchases per hour, or acquisition costs, give it a try. Funding startups. Startup ideas.

Wisconsin 60

Wisconsin Marketing Business Model IP 60

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Clearly you don’t want to inspire fear in your customers about your product. Make sure you directly boost your customer’s efficacy, by convincingly offering your solution as easy and effective.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: We actually have been doing startups for over… Close to 10 years. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. You’re talking about the best uses of marketing.

Marketing 40

Marketing SMS Channel Conversion 40

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 120

Marketing Social Media Channel Startup 120

The Startup Magazine

OCTOBER 21, 2021

Integrating your online store with apps and plugins helps reach your customers better. Contacts in your Facebook account make all the difference in marketing your product. It provides online stores with tools close to global brands to get their customers. It taps into the impulse buying of customers. Bold Upsell.

Social Media 170

Social Media Email SMS Advertising 170

YoungUpstarts

NOVEMBER 15, 2013

From startup through the last sale, the spirit of risk is the unexpected edge for every business. Internal change happens within the business walls and is not necessarily customer facing. External change is always customer facing; it’s most noticeable to your customers and competition. Where is the best use of one’s time?

Florida 145

Florida Cofounder Tampa Technical Review 145

Up and Running

FEBRUARY 23, 2016

Gregory Heilers has helped on two startup farms: his father’s 200-acre grass-fed beef and goat farm, which also includes an orchard, a berry patch, and a vegetable garden, with areas set aside for future logging; and on a seven-acre organically grown market garden in upstate New York. See Also: Free Business Startup Checklist.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Austin Startup

FEBRUARY 24, 2019

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing.

Software Review 48

Software Review Sales Cofounder Analytics 48