www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What does it cost to acquire a new customer? What is our viral spread coefficient?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Startup Professionals Musings

AUGUST 27, 2014

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Startup 283

Startup Forecast Stock Options Technical Review 283

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Goes viral.

Analytics 96

Analytics Viral Web Mobile 96

Startup Professionals Musings

FEBRUARY 17, 2018

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 77

Metrics Social Media Viral Technical Review 77

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. Similarly, we hold up “viral growth” as the best sort of growth, because exponential curves overwhelm all others, thus once the mechanism is stable and the company gets large enough to be noticed, it’s neigh-impossible for competitors to catch up.

Technical Review 120

Technical Review Viral Metrics Salary 120

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Define key metrics to measure progress and success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. How much is it costing you to get users? The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing. Define relevant metrics and measure. Then continue to measure and learn what works, at what cost.

Social Media 289

Social Media Small Business Media Technical Review 289

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] John (14:57): Let's talk about metrics. Open rates, click rates, cost per lead if you're buying traffic. I also look at sort of the virality.

Revenue 78

Revenue Advertising Email ChatGPT 78

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

SEPTEMBER 9, 2015

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable.

Forecast 120

Forecast Startup Stock Options Technical Review 120

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 315

Social Media Media Startup Analytics 315

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost. Marketing cost is not the best measure of success. Well-tuned metrics are an absolute must.

Viral 62

Viral Product Channel Audience 62

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 329

Social Media Metrics Viral Channel 329

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. You’re not allocating enough costs to gross margin or the cost to acquire a customer. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. The customer should derive 10x more value than it costs them. Karma works.

Restful 202

Restful Founder Revenue Acquisition 202

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Let's talk about metrics, again, going back to when I started, I remember 83, 80 4% open rates, , those days don't exist for anybody today. Open rates, click rates, cost per lead if you're buying traffic. That's DTM world slash certification.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Third: cost. If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126