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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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7 Ways To Improve Your Team Member Experience At Work

Startup Professionals Musings

From her two decades of experience at Salesforce, Gartner, and consulting, she offers a unique perspective on what it takes to create a balanced focus on improving employee experiences to match customers. Flexible – listen to allow flex hours and customization. Make sure they understand the changes coming ahead.

Employee 282
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Why Founders Should Know How to Code

Steve Blank

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Dave was building a mobile app for matching college students who needed to move within a local area with potential local movers.

Cofounder 336
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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

The reality for a regional investor is that you have to match the capital you raise to the deal/exit environment you are in. This experience has provided me a whole new set of pattern matching filters as an investor. Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Venture Capital.

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How To Find the Right Co-Founders?

Steve Blank

While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. Filed under: Customer Development.

Cofounder 335
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Teaching Customer Development and the Lean Startup – Topological Homeomorphism

Steve Blank

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)