ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

JUNE 1, 2022

Winning business owners really listen and act on feedback from customers and advisors. Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Analyze market events in the context of emerging trends.

Technical Review 302

Technical Review Social Media Metrics Hosting 302

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Overtly connect every operational problem to your strategy, rather than putting strategy on a different plane and making it only an annual event. Don’t make growth a big-bang event.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Sooo many delicious tacos!

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

OCTOBER 15, 2019

The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. This article previously appeared in the Harvard Business Review.

Government 315

Government Technical Review Acquisition Metrics 315

The Startup Magazine

AUGUST 21, 2021

Use this type of mobile advertising to deliver offers to potential customers at just the right time when tech tools notice they’re nearby. From there, targeted messages encourage them to stop in via customized ads that cut through marketing noise and increase engagement. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

Startup Professionals Musings

OCTOBER 3, 2016

Sets goals and milestones, with metrics to track progress. They define metrics for each goal, and diligently track themselves against these metrics. Reward yourself for results with time away from work, or special events with your family. Focus all initiatives around value to your customers.

Entrepreneur 266

Entrepreneur Technical Review Metrics Restful 266

YoungUpstarts

DECEMBER 12, 2020

Businesses use these data points to show you relevant ads and increase their chances of converting customers. Because of this, it’s important that as a business, you ride a fine line between collecting data and protecting your customer. Perhaps you want to send special deals or freebies when it’s a customer’s birthday.

Customer 246

Customer Metrics Social Media Hosting 246

ConversionXL

JULY 28, 2021

A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. This means sessions and pageviews are now events. For instance, a page_view event contains the parameters page_location , page_referrer , and page_title. Enhanced measurement events. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

DECEMBER 9, 2019

Is this for VIP customers or everyone?). Is there important timing tied to this release, such as an event or special time of the calendar year? Think about what your sales, marketing, customer success, or any other team will need in terms of understanding the feature being released, and how to answer any questions they might face.

Metrics 147

Metrics Software Engineering Software Sales 147

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. By keeping your customers in the loop about a crisis that your company is facing, you are able to strengthen the bond with your audience.

Marketing 171

Marketing Audience eCommerce Social Media 171

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product?

eCommerce 130

eCommerce Omaha Entrepreneur SEO 130

ConversionXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Positioning. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

SEPTEMBER 6, 2013

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service.

Customer Development 126

Customer Development Conversion Developer Customer 126

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Building a sustainable customer experience that goes beyond conversion rates is key. Lowering your customer acquisition costs (CAC). Take Headspace.

Metadata 121

Metadata Technical Review Retention Metrics 121

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

JUNE 11, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “. In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts.

Analytics 100

Analytics Customer Acquisition Metrics 100

ConversionXL

MARCH 3, 2016

The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation. How to Use Custom Reports. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media. Owned media.

Marketing 319

Marketing Framework Social Media Metrics 319

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Establish and evaluate metrics at multiple levels.

Marketing 405

Marketing Flash Social Media Metrics 405

Up and Running

MAY 12, 2020

Establish milestones and metrics for your business plan. To make your business plan work for you, you’ll want to incorporate milestones and metrics from the start. Customer relationship management software. Share customer stories and experiences. Antivirus software. Accounting or bookkeeping software. Invoicing software.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Women Entrepreneurs Can

MARCH 13, 2024

A loyalty program allows restaurants to connect with customers and build brand trust. It also helps businesses stand out in a saturated market by rewarding their best customers and increasing repeat business. Loyalty programs provide data on each customer, including their dining history, dietary preferences, age, and location.

Programming 52

Programming Retention Software Review Social Media 52

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Hearpreneur

JANUARY 19, 2022

While this means we'll have to take on more responsibility, it also means we'll have more financial flexibility in the event of setbacks. I need to look after our personnel because they look after our customers. 11- Paying attention to metrics. Instead, you should monitor metrics for the whole sector. 2- Long-term view.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

Up and Running

AUGUST 19, 2020

Those trying to do event marketing, specifically, have felt the toll of COVID-19. Now, as states gradually reopen , they’re still grappling with how to keep people safe when they don’t stay at home — especially when those reopenings concern larger gatherings and events. . The New Event Marketing. It can be done, though.

Small Business 154

Small Business Marketing Social Media Audience 154

ConversionXL

MARCH 4, 2020

Don’t choose metrics that are similar but not the same. And before you try to fix one… After figuring out what could be broken, go through the funnel yourself and make sure that certain events are indeed missing or broken or that something else is off. In general, the previous month or last 30 days is a safe pick. Image source ).

Analytics 88

Analytics IP Metrics Conversion 88

Austin Startup

JULY 18, 2017

Note that got left by a customer. What I didn’t expect was to leave with a realization that afterwards seemed beyond obvious… For my startup, our customers are the reason why we are doing this. I grew from “product satisfaction” to “customer satisfaction”. And that’s unfortunate, that you have to assume. More than that.

Customer 48

Customer Startup Austin Software Engineering 48

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JANUARY 18, 2010

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Managing weekly releases got a lot harder once I started doing customer development.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

ConversionXL

NOVEMBER 25, 2020

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus).

Channel 129

Channel Metrics Algorithm Video 129