Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 2: Tags go last (customers come first :). #

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 20, 2010

People who are your existing customers / past purchasers, they'll type url and come to the site or via bookmarks. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Missing web analytics tag from landing pages.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

YoungUpstarts

JULY 26, 2020

If you do not have the basic hardware needed to meet customer expectations then they will notice and register their disappointment. You can learn about multiple aspects of your website and social media by tracking these statistics: Does my landing page attract customers? How does my PPC advertising campaign perform?

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

FEBRUARY 18, 2016

Every 3rd party tool like these you bring to your site to improve your ability to reach & serve customers means adding a new piece of javascript – aka a tag – to your site. Deploy custom HTML tags that break something on the site, but there’s inadequate analytics alert setup or not enough QA to detect it for a long period of time.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there? " : ).

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. Web Analytics or Site Catalyst or WebTrends.]. #1:

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. You know all about vanity metrics , and how you shouldn’t be obsessed with them. Considering position #1 has been shown to get 33% of traffic, you can lose a lot of potential customers. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. URL and content duplication.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Up and Running

FEBRUARY 18, 2021

But being able to monetize customers and acquire those customers at a low enough cost is quite another. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. It’s not enough that your business has product/market fit.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

AUGUST 11, 2021

To uncover audience problems and motivations, call on your brand market research or customer service data. The more you know about your audience, the better you can customize your offer to appeal to the right kind of sponsors. Sponsors will be happy to know that you’re capable of producing converting pages that may house their content.

Audience 139

Audience Social Media Email Ruby 139

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? Stealth Mode Pro: If you can find enough beta customers without the world knowing whom you are?

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

AUGUST 22, 2011

. ~ Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. Outcome #1: To attract "prospects" / new customers. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Version One Ventures

DECEMBER 6, 2012

inbound marketing, PPC, etc.) However, managing an inside sales team is tough and you need a well-oiled machine in order to get customer acquisition costs inline with other marketing channels. After all, other marketing channels often either hit a ceiling (i.e. or simply aren’t efficient enough (i.e. all offline marketing activities).

Sales 142

Sales Management HTML PPC 142

Occam's Razor

AUGUST 11, 2015

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

JANUARY 7, 2020

But it’s equally true for existing customers! Research has shown that the listings at the top of Google SERPs capture an outsized share of all web traffic. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

crowdSPRING Blog

DECEMBER 14, 2016

You’ll want to keep the conversion cost below your profit from each transaction (unless the value of the customer to you over a period of time, is sufficiently high that you’re willing to pay MORE for the conversion cost than your profit for the initial transaction). image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. They’re the primary way that search engines match user needs to web content. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. This may come as a surprise to many readers.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For overall web analytics: Google Analytics 2. For customer analysis: Woopra 4. The more you know about your customers and market, the more effectively you can run your business.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. Awesome, right? Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. What about people who might not yet be Walmart customers?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. A sign of non-laziness is that you bother to atleast create custom reports.

Analytics 94

Analytics Metrics Cloud Web 94

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. Maybe your funding depends on that stream of customers.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We expect to shout via TV or Radio or on AOL.com and expect our customers to follow a specific "path" down the "funnel." I hate this because it limits imagination and success for companies, and happiness and joy for customers. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). We work very hard. We torture SiteCatalyst. We send out a lot of data.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JANUARY 2, 2014

We can’t focus purely on the conversion rate, it’s just one of the metrics to keep an eye on. You’re doing paid advertising, PPC or display campaigns? What you should be really thinking about: whole customer experience. Here’s what it is: it’s the whole customer experience. Easy returns.

Conversion 116

Conversion Customer Software Review Reputation 116

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Free jQuery Plugins for Custom Tabs & Accordions bit.ly/1zpqzDX.

Small Business 48

Small Business Design Social Media Startup 48

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Don’t.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They are actively losing money and actively creating upset customers.

Analytics 131

Analytics Marketing Campaign Metrics 131