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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. If you are a regular reader you'll notice that at the end of every blog post (before the start of the comments section) is a Topsy widget. Goes viral. Invisible Virality. Or for that matter how many tools. People matter.

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The 4 Secrets Of Engaged Customers

YoungUpstarts

Hooking your customers is great, but keeping them engaged with your business communications is a lot better. An engaged customer is, by definition, a customer who keeps coming back and sharing your news. In other words, an engaged customer becomes a digital advocate. Make it easy to stay engaged.

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7 Ways Entrepreneurs Can Use Video To Grow Their New Business

Duct Tape Marketing

Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Who makes your widgets and why do they love making them? Why did you start making your widget and why do you want to share it with the everyone? Creating Brand Recognition.

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10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

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10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

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