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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. Network Effect B2B. Most often, when people talk about “network effects,” they’re referring to consumer-facing startups.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The great RockMelt social disintermediation – [link]. Lessons Learned From Helping Over 150 Startups With Marketing Part 1 – [link]. Who’s on first?

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Most Deep Learning methods involve artificial neural networks, modeling how our bran works. Machine Learning | Marketing. AI | Now | Global Maxima. Machine Learning | Analytics.

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Where are the opportunities for the next venture-scale marketplace business?

Version One Ventures

We love their network effects and continue to invest in them. With Amazon capturing nearly 50% of US e-commerce market , it may seem that there isn’t much room for a new marketplace focused on products. Here’s a question that we have been getting a lot lately: Do you still invest in marketplaces? . The answer is YES!

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Her work included heading Nokia’s location-based services business and app portfolio for emerging markets, which she built from a back-of-a-napkin idea to a 100-person organization with over 10 million users. At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. Mari Holds a B.A.

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Trail Mix and Online Advertising

Eric Friedman

Darren Herman , who is a thought leader in the ad planning world, recently published Disintermediation of Online Display Advertising ( Link to the PDF ) In which he recounts the early stages of online advertising and brings you up to speed in a clear and concise way. The End of Interruption Marketing (thecustomercollective.com).