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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Or they go in the opposite direction and spend too much time capturing & measuring data that isn’t used to make management decisions. How many through SEM?

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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

Tip: Make your menu available as text, not as a downloadable PDF. Users don’t like downloading files and many will be accessing your site without the ability to view PDS. Modern content management systems (like WordPress) make it easy to manage such content. Tip: Keep the discount/special event content fresh.

Web 127
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Why Every Company Needs a Growth Manager

Seeing Both Sides

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Other keyword-related tools you can leverage are Spyfu and iSpionage – both allow you to download your competitors’ most profitable keywords. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Add 1 point for tag management. Google Analytics is typical.

SEO 131
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Other keyword-related tools you can leverage are Spyfu and iSpionage —both allow you to download your competitors’ most profitable keywords. Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. Add 1 point for tag management (usually Google Tag Manager).

SEO 126
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Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Some people also refer to paid search marketing as SEM (search engine marketing). For practical tips, you can also read Ten Practical Search Engine Marketing (SEM) Tips and 10 Practical Small Business SEO and SEM Marketing Tips. eBay has historically managed over 170 million keywords and keyword combinations for paid search.

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