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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Do you have a business presence there?

Internet 239
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Do you have a business presence there?

Internet 224
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Having a high position can make a huge difference to “organic” downloads. That gets you 45,000 or so downloads in today’s crowded ecosystem.

SEM 379
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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. Tip: Make your menu available as text, not as a downloadable PDF. Consider Performance.

Web 127
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Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Are you wasting your money on paid search? Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Some people also refer to paid search marketing as SEM (search engine marketing).

Search 100
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You can find out how to more cost effectively buy search terms (i.e. In the mobile world many apps are downloaded but never used or perhaps only used for one day. How many through affiliate deals?

Metrics 346
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. If your company doesn’t show up in search results or get clicked, you’ve got work to do. Then, I perform my own search, going through at least two pages of PPC ads and organic results. Which results show up?

SEO 126