Hearpreneur

JANUARY 25, 2023

3- E-commerce Photo Credit: Carter Seuthe With the launch of 5G internet, I think eCommerce will boom in 2023. 12- Video marketing agency Photo Credit: Maria Harutyunyan As the CEO of an SEO agency, I have seen how important video marketing has become for businesses of all sizes. Thanks to Michelle Wintersteen, MKW Creative Co. ! #3-

Software Review 118

Software Review Technical Review Artificial Inteligence Entrepreneur 118

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? translate more efficiently for current voice technology than others (“What’s a good MBA program on the West Coast that offers evening classes and generous scholarships?”). How can ecommerce companies compete with Alexa?

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

APRIL 18, 2017

Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Lead quantity can be a vanity metric. You can also get creative and organize communities online.

Conversion 87

Conversion Framework Revenue Analytics 87

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

Up and Running

DECEMBER 17, 2020

Most digital marketing programs include both inbound and outbound marketing tactics. Leverage SEO to support inbound marketing. That’s where search engine optimization (SEO) comes in. SEO is a suite of tactics businesses employ to make sure their websites rank prominently in search results. Do-it-yourself SEO tactics.

Marketing 142

Marketing Technical Review SEO Hosting 142

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). They have strong brands and strong SEO results that fuel their growth day after day. This is why we turned to SEO. How we leveraged SEO in our go-to-market strategy. My team and I took a deliberate approach to our SEO strategy. Established competitors.

SEO 104

SEO Software Review Search Acquisition 104

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 17, 2017

Just as SEO needs to be considered during the scoping and planning phases, the foundations for CRO need to be laid at the same time. In our experience the data gathering phase for CRO can sit nicely alongside keyword research for SEO and content in the pre-site build timeline. Focus on the primary metrics you usually report on.

Metrics 103

Metrics Framework Conversion Design 103

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

But if you have enough traffic, you should use both types of tests in your optimization program. Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

OCTOBER 31, 2011

It artificially inflates the importance of a change in the metric might not be all that important. And we recommend doing more SEO. Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab. Twitter sends 5,546 Visits and has (on a non-ecommerce website) a Goal Conversion Rate of 5.27%.

Salary 130

Salary Analytics Green eCommerce 130

ConversionXL

JUNE 21, 2015

Oli Gardner ( Unbounce ): Your 12-step Landing Page Rehab Program. Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. SEO is not about rankings, it’s about visibility – connect with your target audience, maximize traffic and conversions along the customer journey. Growth System = Goals + Ability + Culture.

Email 48

Email SEO Campaign Agile 48

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Have you instituted a referral program? Instituting some sort of reward for the top referrers and nada for everyone else is a bit cheesy in my opinion, but can work for more lightweight programs such as email list referrals. Have you instituted a gifting program?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. Also, vanity metrics are not insightful.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). 1: Implement a Experimentation & Testing Program. # 6: If All Else Fails.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 7, 2022

What does a robust experimentation program contain? Why do so many experimentation programs end in disappointing failure? My hope is that these reflections will inspire a stronger assessment of your company, culture, and people, which will, in turn, trigger corrective steps resulting in a regular, robust, remarkable testing program.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

DECEMBER 2, 2015

But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. Define your target metrics. You want to speed up your testing program and run more tests. We’ll measure this using (data metric). Plan types or loyalty program levels. Define your website goals.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JANUARY 22, 2015

It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. Let’s say you’re running tests on a large ecommerce site. The thing is that tracking progress is hard as your metrics are in constant movement. To be honest “Conversion rate” is a BS metric.

Analytics 48

Analytics SEM Metrics Conversion 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. For example you'll configure goals and ecommerce tracking in Yahoo! Mongoose Metrics ~ ifbyphone. There is a free starter edition if you just want to play with it.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Stefanie Lambert: “Real Talk: Tough Lessons Learned When Building an Optimization Program”. Do your research!

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Of course, there’s Drew’s intended ecommerce application, but I’m willing to bet the same concept can be applied to a lot of different types of marketing, not just content. It brings them all together. 80/20 this, 80/20 that.

Analytics 128

Analytics PPC eCommerce Conversion 128

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Tnufa – Startup Promotion Program (Hebr. Zell Entrepreneurship Program. Lean Startup Circle â??

Software Review 53

Software Review Technical Review Startup 53