Wed.Dec 02, 2020

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.” But being right doesn’t create value; empowering others to succeed does.

Analytics 161
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Best Practices for Nonprofit Board Oversight

Board Effect

It’s often only after someone joins a nonprofit board that they suddenly realize the full weight of their duties and responsibilities. Before someone accepts a position on a nonprofit board, they need to be aware that nonprofits have been under a great deal of scrutiny in recent years—much more so than ever before. It goes without saying that nonprofit boards are accountable and liable for the decisions and activities of the organization.

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6 Expansion Realities To Penetrate Worldwide Markets

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth. Large businesses, as well as small, still fail often by not addressing the very real cultural, economic and political differences.

Marketing 335
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5 Reasons You May Not Be Making Money With Your Investments

YoungUpstarts

Both rookie and veteran investors worry about making money with their investments. After all, the reason most people invest their money is to watch it grow and work for them. If you’ve been investing money and noticed that you’re not making as much as you thought you would, or any at all, it might be time to reevaluate your investments. There are typically five reasons that most people don’t make money with their investments.

Stock 179
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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1000 Holograms on Your Desk

Feld Thoughts

“Either this is madness or it is Hell.” “It is neither,” calmly replied the voice of the Sphere, “it is Knowledge; it is Three Dimensions: open your eye once again and try to look steadily.” -Edwin A. Abbott, Flatland: A Romance of Many Dimensions. Anyone who has read this blog knows that I’m not a fan of prognostications. In a collision of complex systems like what we are all living through right now, predicting the future is especially pointless.

Media 139
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5 Tips For Running A Successful Paid Parking Business

YoungUpstarts

Parking businesses are profitable ventures for interested entrepreneurs. Guarantee your perfect business idea prospers by understanding important steps and considerations for operating a parking structure. Here are five tips for running a successful paid parking business: 1. Identify Your Target Market. . Guarantee your parking business succeeds by identifying your target market.

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SEO Advice for a New Startup

The Startup Magazine

Search Engine Optimization (SEO) is the process of increasing the number and quality of site visitors to a particular website or a webpage by search engines. SEO aims at paid web traffic, rather than organic traffic and targeted traffic. It is a well-known fact that search engine optimization (SEO) is the best way to increase your business or website ranking.

SEO 98
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How to Implement a Referral Program That Grows Sales

Up and Running

Referral programs are a powerful marketing tool for driving sales. Did you know that a consumer is up to 50x more likely to buy a product if it’s recommended by family or friends? That’s exactly why you should count on loyal customers to act as brand advocates. . People are more likely to trust their network so referrals are an effective means of getting new customers.

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Top Reasons to Start Your Own Business in Dubai

The Startup Magazine

If you have visited Dubai before, you will know that it is a hub for many top-notch businesses globally. From its humble beginnings, nobody expected Dubai to come a long way. The idea started after the discovery of oil in the mid-1960s. It is then that Dubai witnessed a rapid improvement in its economic growth. This small city transformed into a major hub for the world to see.

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Combining All Your Funnel Data into One Sheet

ConversionXL

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR.

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ROLE OF FINANCE EXPERTS IN HELPING COMPANIES ACHIEVE LONG-TERM SUCCESS

The Startup Magazine

The success of every business depends upon making the right decisions at the right time. Financial experts help a company decide which decisions to take and which policies to adopt. They analyze the financial situation of the organization and help business owners reach their goals. These financial advisors overview the economic life of a company. The services of a financial professional are unavoidable if you want your trade to flourish.

Finance 90
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Opinion: What to do about the one that got away?

NZ Entrepreneur

It’s funny how business is akin to so many things in life, be it sport, family life, relationships and many other things. For me, fishing provides some great metaphors that really resonate with running a business. So what happens when you miss out on the catch of your life? You have been building your business for years putting in the hard yards, extremely long hours and countless sleepless nights, not to mention taking lower pay, the impacts to your personal and family life, etc.

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Cybersecurity Tips for Remote Work

Women Entrepreneurs Can

Has your living area suddenly turned into your conference room? COVID-19 has brought a lot of unprecedented changes to our daily lives, including our workspaces. Many nonessential workers are now dialing in from home for at least part of the week to help stop the spread. While this has helped improve workplace safety, the shift to remote work does come with its own set of unique challenges.

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Introducing The A Pledge

Jeff Hilimire

I’m pretty excited to share this new initiative with you! We call it, The A Pledge. “A” can stand for “agency”, or “activism”, or “alliance”…but it also is a call back to Atlanta, which is often referred to as, “The A” So, what is The A Pledge , you ask? The A Pledge is a call to Atlanta advertising and marketing agencies to come together in a committed effort to create inclusive opportunities within our industry.

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Ways To Create a Workspace When You Don’t Have an Office

Women Entrepreneurs Can

If you’ve switched to working from home, it may have become apparent that you don’t have a great place to be productive—especially if multiple people have to find their own office space. Whether your home doesn’t have an office or the office is already occupied, finding that special work zone is imperative to your work productivity. Using these ways to create a workspace when you don’t have an office, you’ll be able to boost your productivity and further separate your work life from your home li

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Getting Through a Tough Christmas

Women Entrepreneurs Can

Christmas is a time usually filled with joy and celebration and many of us wait all year for this festive season to enjoy time with the ones we love. However, this year is likely to be different for several reasons. First of all, the global pandemic has impacted everyone on the planet and sadly a lot of us have lost loved ones. And we’ve also been hit hard financially which can of course damage our prospects of a big celebration.

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How Your Business Can Avoid IT Security Breaches

Women Entrepreneurs Can

The threats faced by businesses have changed a lot in recent years. Security is not just about making sure that your physical assets are protected. More than ever, it’s about making sure that IT systems are secure and that hacks and cyber attacks are thwarted at the first hurdle. If you want to do more to ensure your business avoids any and all IT security breaches, you’re in the right place.