article thumbnail

What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

AI technologies include computer vision (think self-driving cars), natural language processing, evolutionary computation, and machine learning. At Peak Sales Recruiting , we have identified the top 5 ways AI is making the sales process easier, smarter, and more efficient for businesses. Shortening the sales cycle.

article thumbnail

How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

Starting a VC-backed tech company was the next logical step for them, right? It’s a shared workspace so buyers and sellers can work together throughout the laborious B2B sales process—making it a lot more collaborative and a lot less painful. . The legal reviews, security reviews, consensus building, budget negotiations.

B2B 87
article thumbnail

Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

The seat-back is jacked into an even-more-upright-than-usual position due to a trash can welded to a storage compartment lodged behind, which I’m constantly reminded of by the clacking of aluminum doors — the only sound sharp enough to pierce the roar of turbines. I know it happens. I’ve seen it at WP Engine. So we kept on.

article thumbnail

Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Email subscribers from search traffic. If audience building is a priority, email subscribers should be an important metric. Start with a structured review of your website. How to calculate conversion rate.

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. Deploying low touch campaigns helps to grow email and CRM lists and convert a higher volume of prospects.