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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

I’m pretty on record as saying I don’t think many private-to-private tech mergers make sense. Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). The thesis was simple.

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Top 10 Most Expensive Mistakes New Restaurant Owners Make

Up and Running

Anything too experimental runs the risk of diminishing sales once the curiosity factor wears off, especially if it takes some time to get the food and your kitchen processes right. The new parents of your neighborhood are naming their new-born children after the Roman emperors! You recruit that marketing agency with the fancy name.

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6 New Venture Ending Alternatives You May Contemplate

Startup Professionals Musings

Here are three important reasons for the question: Good investment paybacks normally require an exit event. These events may take three to five years at a minimum. Investors know that the fun of a startup turns into managing production processes, sales processes, and personnel in a few years.

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5 Reasons Why Your Brand Should Have a Following

Duct Tape Marketing

Have you ever noticed how so many major corporations produce commercials that focus more on their brand name rather than an actual product? A strong brand can practically guarantee future business and sales—even if the economy is currently in a downturn. photo credit Very Pixel. Yes and no.

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6 Strategies For Startup Exit That Investors Accept

Startup Professionals Musings

Here are three important reasons for the question: Good investment paybacks normally require an exit event. These events may take three to five years at a minimum. Investors know that the fun of a startup turns into managing production processes, sales processes, and personnel in a few years.

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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

Name the three top ones, and present your sustainable advantage as well as barriers to entry for new startups. What are your specific marketing and sales plans? You need to identify pricing details, sales channels, strategic partners and a customized marketing plan consistent with your industry and target segment.

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These 10 Key Elements Make a Business Plan Fundable

Startup Professionals Musings

Marketing, sales, and partners. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. Convince investors that you have lined up sales channels, strategic partners, and a viable marketing strategy. Rest assured that potential investors will ask for names, and place some calls.