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Requests for Startups in 2024

VC Cafe

Most startups equate the process of fundraising to dating – founders have to typically kiss a lot of frogs until the find the right fit. It’s been a while since they’ve updated their RFS list and it captures all the buzzword’s of today’s tech world: AI, defence tech, climate, spatial computing, etc.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Non-technical readers may be overwhelmed instead of impressed, and they’ll probably click to exit.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. The result?

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Click on over and give us a review on iTunes, please! He's the founder of JJ Analytics, a company that helps businesses adopt the data-driven way of digital marketing. So the biggest difference is that it's not all about page views anymore. This is John Jantsch and my guest today is Julian Juenmann.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services. When it comes to making money online, business and personal branding are huge drivers of sales and influence. Branding was the biggest driver of clicks on given search results.