ConversionXL

JUNE 26, 2019

Many SaaS companies launch a product-led growth model —but never update it. While this is true for all SaaS companies, it’s especially critical for those that use their product—not traditional marketing or sales—as their growth engine. Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth.

Framework 121

Framework Churn Rate Metrics Revenue 121

The Startup Magazine

JUNE 24, 2022

You can quickly go from riches to rags if you don’t avoid having stagnant products, which is why it’s best to work toward customer communication and innovation to drive constant product improvement. Here are some best-practice methods to help your product avoid stagnancy. Taking your time to focus on innovation.

Product 144

Product Software Review Audience Framework 144

YoungUpstarts

JUNE 1, 2019

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Product.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Austin Startup

FEBRUARY 2, 2020

Few things make me happier than being able to be productive and efficient in my role, and ensuring my team feels confident in knowing what they are accountable for. As I transitioned from general marketing into product marketing last year, one of my core challenges at Kahoot! We’ve found employing the RASCI framework?—?a

Product 62

Product Marketing Technical Review PR 62

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Community 79

Community Framework Advisory Board Viral 79

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 58

Product Framework Technical Review Cofounder 58

VC Cafe

APRIL 4, 2024

The MAD 2024 landscape A final example, is this list of the 50 most popular consumer AI web products , recently published by A16Z. By the way, this not just about marketing or PR. This is the an important part of Hamilton Helmer’s 7 Powers , a solid framework for business strategy. How many of them do you know?

Generative AI 78

Generative AI Artificial Inteligence Technical Review ChatGPT 78

View from Seed

SEPTEMBER 3, 2015

As a result, Vin has a great framework for deciding if this is a viable path for your product. BONUS: For blog subscribers only, we’re sharing a special mini-episode with Vin’s framework for non-technical founders to decide whether they need a technical co-founder, featuring a special guest! You can subscribe here.

CTO Hire 120

CTO Hire Framework Cofounder Seed Stage 120

Startup Professionals Musings

SEPTEMBER 16, 2023

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

ConversionXL

JULY 15, 2020

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. For marketers, some of the most overburdened members of our organizations, that is certainly part of the allure. Agile for developers is not Agile for marketers. There are other differences.

Agile 87

Agile SCRUM Software Review Marketing 87

Occam's Razor

JULY 24, 2018

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing 79

Marketing ChatGPT Framework Technical Review 79

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 76

Marketing Audience B2B Framework 76

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 319

Marketing Framework Social Media Metrics 319

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. Marketing often works hard on positioning and other marketing initiatives that the sales team undervalues. As Douglas Karr explains it: An analogy I’ve used for quite a while with marketing is fishing.

Sales 90

Sales Cost Marketing Audience 90

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

NOVEMBER 28, 2020

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

AUGUST 8, 2022

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Markets and needs change so quickly these days that the view we had last week can be out of date today. Assign innovation projects to production organizations.

Stock Options 277

Stock Options Incubator Framework Stock 277

YoungUpstarts

FEBRUARY 12, 2020

If you have long considered taking on the challenge of learning Agile and becoming a Product Owner or a Scrum Master, but are wondering if it’s worth it, we hope to answer your question. How are Scrum and Agile Causing a Huge Impact? Thanks to Scrum, and pardon the pun, but individuals are becoming much more agile. Business Value Focus.

Software Developers 147

Software Developers Software Development Agile Software Review 147

OnlyOnce

AUGUST 25, 2022

I love me a good framework. And Geoffrey Moore is the kind of good product/marketing frameworks for technology companies. In Zone to Win, Moore shows you how to put the three Horizons into action by creating an overlay framework to managing your company to help optimize all three zones simultaneously.

Framework 62

Framework Incubator Cofounder Management 62

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Frameworks for businesses during a crisis.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

FEBRUARY 6, 2021

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Metrics 387

Metrics Technical Review Leadership Framework 387

View from Seed

DECEMBER 8, 2015

Editor’s note: At a recent team meeting at NextView, we looked at the high number of startups we invested in which were pre-product at the time. The question arose: What is a seed VC’s process like when a company is pre-product? A big chunk of our investments at NextView have been made pre-product.

Product 120

Product Startup Early Stage Seed Capital 120

YoungUpstarts

OCTOBER 29, 2019

By adopting the Scaled Agile Framework, or SAFe, you can keep your business operating as efficiently and effectively as possible long term. Here’s a look at what this framework entails and how you can make the most of it for your business. With SAFe, you can easily increase your business’s productivity by up to 50%.

Agile 113

Agile Framework Lean Portfolio 113

David Cohen

JUNE 15, 2021

The thing you are doing actually solves the problem in that market. 1 (belief in a big opportunity) doesn’t mean that you need to show them a giant total addressable market ( TAM ) using math. 2 (the thing you are doing actually solves the problem in that market) can be demonstrated through one of a few hacks.

Framework 127

Framework Revenue Audience Search 127

YoungUpstarts

DECEMBER 7, 2017

Two conditions that do matter to your startup’s out-year viability are the cost and length of its product development cycle. Focus on Your Minimum Viable Product. Array your development operation in pursuit of a simple proposition: efficiently bringing a minimum viable product to market. Work Off a User Manual Template.

Cost 100

Cost Developer Small Business Administration Marketing 100

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. Taking lessons from agile project management (specifically: sprints), I’ll show you how to build more effective, less assumptive, marketing campaigns. Adapting sprints for marketing. Imagine this scenario.

Framework 114

Framework Management Marketing Campaign 114

The Startup Magazine

APRIL 11, 2019

In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development. Scrum is a framework that can have a transforming power. Articrafts: Product backlog, Sprint backlog. Iterative release.

SCRUM 93

SCRUM Software Review Technical Review Framework 93

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

Marketing 90

Marketing Silicon Valley Cofounder Framework 90

bijoor.me

MARCH 26, 2014

Content Marketing. Social Marketing and Sales. A framework for categorizing and comparing cloud platforms – OpenStack, AWS, Heroku, CloudFoundry! Johan proposes a framework that describes the various layers of cloud platform services starting from virtualized hardware up to end-user software applications.

Framework 42

Framework Cloud Software Review Azure 42

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. Iterating with intelligent editors – products that enable users to take an existing output and refine it (ex.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176