Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Generate leads for your product. Promotions that appeal to the wrong customers won’t help you.

Marketing 257

Marketing SEM Viral Social Media 257

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Professionals Musings

NOVEMBER 2, 2013

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

David Teten

DECEMBER 3, 2019

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. That’s why 40 million Americans use online dating sites. Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing.

Social Media 261

Social Media Media Marketing Social Network 261

www.clickz.com

JANUARY 7, 2013

Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Receive an unparalleled education, network with your peers, and achieve results! Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? Register today. Register today.

Social Media 86

Social Media Media B2C New York 86

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Generate leads for your product. Promotions that appeal to the wrong customers won’t help you.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Generate leads for your product. Promotions that appeal to the wrong customers won’t help you.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

MARCH 17, 2023

It's brought to you by the HubSpot Podcast Network. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. And so you need 'em both.

B2B 82

B2B Marketing B2C ChatGPT 82

Cracking the Code

NOVEMBER 10, 2009

Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing.

Social Media 222

Social Media Media Marketing Social Network 222

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

MARCH 19, 2017

For example: lead generation. There are so many lead generation startups (I had one too!). And they all say they provide awesome leads. And they all say their leads are 10x more cost effective than everyone else. And why are *you* doing this lead generation business? How is this possible?

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. LinkedIn is one of the most popular social networks for professionals and entrepreneurs.

Social Media 95

Social Media Media Curation Audience 95

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 12, 2010

Ramp Up Lead Generation. I don’t like the term “lead generation&# because it dehumanizes the relationship between you and your subscriber. People who join your list can be considered leads , and when you talk business talk with business folk, this is the language people understand. Yaro Starak.

Email 103

Email Affiliate Lead Generation Social Media 103

Cracking the Code

APRIL 13, 2007

The post-internet sales force evolved into a more agile tiered engine, starting with leads generated on the website, followed by a telesales team that would further qualify the lead and assigned it to the proper sales team (telesales for SMB or direct sales for Enterprise). Popular Media: the key to viral marketing.

Software Review 48

Software Review Internet Software Technical Review 48

Duct Tape Marketing

OCTOBER 3, 2017

I’m a huge advocate for building up a strategic partner network for your business, and it’s important to use these partners to boost your referrals. Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. These businesses should provide complementary services to your own.

Programming 58

Programming Viral Partner Community 58

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It’s a professional network where people are more interested in reading interesting content than in just skimming through headlines on the timeline. Not really. What’s more?

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. If you start looking for websites, think about ways to systematize them and outsource the part of the website that generates the income. In the Magic site’s case it was a forum that would grow virally by itself.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

www.foliomag.com

JULY 31, 2012

Lead Generation. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Reader Service and Lead Generation.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

JANUARY 14, 2016

In other words, if you appeal to millennials the right way, you can get their business, as well as the added benefit of word-of-mouth on a potentially viral level. Kiip, a “mobile rewards network” connects brands with users during “relevant moments” of online game play, essentially allowing a brand to sponsor an in-game reward.

Marketing 28

Marketing Los Angeles Social Media Campaign 28

Cracking the Code

OCTOBER 10, 2008

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. David Cowan.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 29, 2013

Did you know 50% of of TV viewership is on networks that each have <1% share? Rather than focusing on a transient metric, you focus on your site's ability to deliver such value to the visitor that they come back again and again – and pay you! We use that on very thin ice data, we bought advertising. That was our lot in life.

Metrics 166

Metrics Marketing Search SEO 166