ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. The Problem: Unfortunately. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online marketing relies on strategies that leverage the Internet and mobile devices. Mobile Marketing. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing. No, none of that.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles).

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! If you really believe this is not happening inside your company, pause and read the contract given to the SEO agency/internal person. Dive just a little bit into the PPC or Display teams/agencies. Think of what SEO does. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 177

SEO Social Media Search Campaign 177

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Consider technical SEO factors like page load times, mobile friendliness, and site architecture. You should hire the best SEO Company for better search engine optimisation.

Channel 133

Channel Social Media Marketing PPC 133

The Startup Magazine

SEPTEMBER 27, 2023

Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. SEO (Search Engine Optimization) Content marketing and SEO naturally complement each other.

PPC 125

PPC Social Media Marketing Audience 125

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 31, 2011

But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. So if you want to analyze Mobile performance then you want to compare Mobile and Desktop segments.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). Bonus: In the digital marketing savvy section I've also started to pull out my Samsung Galaxy Tab and Nexus S to preview the mobile and tablet experience of the company. If it stinks that tells me a lot (remember the year of mobile was 2010!). Good context.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

DECEMBER 2, 2015

Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc). Mobile vs. desktop, or by device. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). And what metric should you focus on in this proper end-to-end view? I was working with a company that runs a private college type system.

Analytics 139

Analytics Aggregator Channel B2B 139

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

OCTOBER 19, 2010

Percent Mobile. Most web analytics tools (including all the ones mentioned above) provide not great data about consumption of your website on mobile devices. So if you want really good mobile behavior data (in a separate but useful silo) then go get Percent Mobile. Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! . Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Duct Tape Marketing

AUGUST 7, 2012

Organic SEO. The basics of PPC are this: Use lots of punchy, dramatic ad copy, but test, revise and test. Mobile and Location. Mobile is more of a behavior than a tool. I can assure you this however, your customers are reading content, searching for things to buy and using reviews to make decisions on mobile devices.

Social Media 77

Social Media XML Mobile Email 77

marketingland.com

JULY 11, 2012

Further, with a media query we’re likely focusing on a single breakpoint around 480-500px, which results in two layout states — large/desktop screen (1024+px wide) and small/mobile screen (480-px wide). Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column.

Email 49

Email Mobile SEO Search 49

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166