YoungUpstarts

AUGUST 18, 2020

Marketing a Product or Service through Custom, Memorable Experiences. In the old days, marketing used to be confined to selling products and services. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Email marketing. Lead generation.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product. Market Structure.

Startup 150

Startup Seed Money DC Software Review 150

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? What is the typical return rate in your product category?

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else? What works for PPC traffic might not work for returning direct traffic, SEO traffic and so on. ROI is Difficult to Measure.

PPC 48

PPC SEM Technical Review Conversion 48

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 18, 2008

Many of them have really cool products shipping or about to be released, and I wholeheartedly agree with my friends at the iFund that the next generation of applications is going to be amazing. The store determines which products sit on which shelves, and which yours sits next to. Ive also been playing around with the App Store.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Take a look and let me know what you think.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Establish credibility with potential partners.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 51

Social Media Marketing Analytics Audience 51

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 48

Social Media Marketing Analytics Audience 48

crowdSPRING Blog

SEPTEMBER 14, 2014

The best of these reduce workloads, improve productivity, increase capacity, and (yes) can pay for themselves through reduced expenses in other parts of the budget. SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Here , here , here , here , and here ).

Small Business 79

Small Business SEM Social Media Mobile 79

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! I’ve tried every product on the market and hadn’t found any other tool that met my needs so to have a chance to ask for what would make me more effective? End of story. Or Likes – LIKES!

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Never create a custom report without Acquisition, Behavior, Outcome metrics. Be insanely relevant (pick the critical few metrics ). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Productizing that and then scaling it out. Ryan: I think getting stuck in the execution delivery of it, getting stuck in scope, creep, getting like, like I said before, I'm a big product. Is like acquisition metrics. I service guy.

Channel 65

Channel Acquisition Framework B2B 65

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.

Analytics 125

Analytics Web Customer SEM 125

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Brian, Paglo www.paglo.com. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2007

What this means is that you can no longer rely on the product-name.html to define a unique page identity. product&cmp=++&id=1134704163586. They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). #

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Lessons Learned

OCTOBER 7, 2008

Take a look at The App Store after the gold rush - FierceDeveloper : According to a recent BusinessWeek feature , the flood of new games, productivity tools and related iPhone software is making it difficult for the vast majority of apps to crack the consumer consciousness. Acqusition competition is how new apps get new customers.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

SEPTEMBER 20, 2010

Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. Google Apps. You can apply here.

Small Business 102

Small Business Analytics Social Media Search 102

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

Software Review 115

Software Review Design Agile Analytics 115

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

ConversionXL

FEBRUARY 5, 2020

Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. SEM and SEO templates. Use the Bar format to represent the metrics. If you have more than one objective set up for each step of the funnel but want to use a combination of metrics, the next ideas are useful. Supermetrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

JANUARY 22, 2015

It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. Lets say that all tests product a confident lift.

Analytics 48

Analytics SEM Metrics Conversion 48

marketingland.com

JULY 11, 2012

The final section of the email, initially appearing to be 6 product images, is actually three separate 2-product images. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. SEO for e-Commerce: Challenges and Solutions - July 31. Enterprise SEO Tools - The Marketers Guide.

Email 49

Email Mobile SEO Search 49